DesignLSM, were approached by Michelin-starred chefs Chris and Jeff Galvin to deliver the brand design for their first restaurant venture in the UAE. Having worked with the highly acclaimed brothers since 2005, DesignLSM were delighted to assist them with the launch of this exciting concept. The concept combines an artisan patisserie counter, juice bar and modern tea parlour […]
Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK […]
Got McDonald’s? For years, TBWA Paris has been on a mission to advertise McDonald’s in the most minimalist ways imaginable. This started in 2013 with extreme close-up photographs of the food, with almost zero branding whatsoever. (They don’t need any, was the point, the menu items being so instantly recognizable.) The following year, the agency introduced […]
Independent creative business Jones Knowles Ritchie (JKR) has developed a new positioning and identity for the UK’s first unsweetened, 100% natural, fruit-flavoured sparkling water, Ugly Drinks. Rolling out in stores across Europe and to be launched in the USA early 2018, Ugly Drinks’ unique positioning aims to expose the ‘Ugly Truth’ within the soda category. […]
More of us are having lunch at our desks than ever before, or eating ‘on the move’ as we go about our hectic lives. Research shows that many of us opt for a pasty or sandwich (Kantar) – often the same one every day, as inspiration deserts us while perusing the supermarket shelf. ‘Meal deals’ […]
As part of an annual programme, Four Roses has just launched its 2017 Small Batch Limited Edition Bourbon in the UK. Crafted by Master Distiller Brent Elliot, just 3,000 hand-numbered bottles will be available across Europe. Following the success of previous releases, UK distributor Spirit Cartel believes demand is likely to outstrip supply quickly. This year’s Limited Edition follows the […]
BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil. In response to Rowse Honey’s challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, […]
Milk drink brand YAZOO, is introducing Chocolate to its No Added Sugar range, making it the UK’s first ever No Added Sugar and No Artificial Sweeteners Chocolate Milk Drink. Chocolate is already YAZOO’s best-selling flavour for its core range, but developing a chocolate milk drink with no added sugar and no artificial sweeteners took several […]
Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. Brandon’s work moves away from the rest of […]
Selling wines by the glass in restaurants is an effective way of tempting Millennials to try new and more expensive wines, research has found. The University of South Australia’s Ehrenberg-Bass Institute researchers Professor Johan Bruwer and Dr Justin Cohen examined risk perceptions among Australian wine consumers and found customers were more inclined to try new and more expensive wines if offered wine-by-the-glass […]