Safari Sundays has rebranded Amagansett Sea Salt, including brand story, messaging, logo design, packaging design, and new product formulation. As the salt of choice for Eleven Madison Park, Amagansett Sea Salt is no ordinary salt; hand harvested and sun-dried in small batches, it is the direct result of one man’s commitment to harnessing nature at […]
Leading bourbon brand Jim Beam, officially announced the latest addition to its flavoured portfolio, Jim Beam Vanilla. It blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whisky. Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet […]
M&M’s is turning up the fun with its interactive beatbox platform and giving fans a first taste of a new song from award-winning singer and songwriter, Jessie J. An animated version of Jessie J joins M&M’s iconic spokescandies on bitesizebeats.com to encourage fans to create their own beat for a chance to unlock an exclusive preview of her new song […]
Wieden+Kennedy (W+K) Portland has teamed up with Awesome Inc to launch a short film ‘Big Chicken. Small Movie.’ The animated short pays homage to Marietta, Georgia’s beloved 56-foot-tall steel fowl. In the film, a young boy who’s a bit of an outcast finds a friend in the gigantic steel chicken, and they go on an […]
Modelled on an actual arcade claw machine, Oreo brings the fun back with the new Oreo Thins Lemon on Clear Channel Singapore. It has been an exciting year for Oreo Thins after the tremendous success from their launch in August 2016. In 2017, Oreo placed a greater challenge to Carat and Clear Channel Singapore to […]
A study of Britain’s takeaway food favourites has revealed that Brits eat their way through 1.7 billion takeaways each year – that’s 32 million takeaways ordered each week! Furniture and flooring specialists ScS, surveyed 1,600 people to find out about their takeaway habits, and found that the average Brit will order 1,766 takeaways in their […]
Springetts Brand Design has designed a range of hot sauces to be launched in the UK by speciality food and drink brand World of Zing. “World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to […]
Independent creative agency, RPM, have created a pop-up tasting experience for client, Marks & Spencer as part of their ‘Spirit of Summer’ campaign. M&S have launched a new food range in the summer of 2017, which has been inspired by the Mediterranean. They have tracked down the very best regional dishes and ingredients from Sicily […]
BBDO Singapore has teamed up with Tiger Beer to launch two new unique, unprecedented and unexpected beers – the Tiger Black and Tiger White. The first of its kind in Singapore, and the biggest launch of the year for the brand, Tiger Black and Tiger White are the brewery’s take on the classic black lager […]
The delicate, step by step craft of transforming the humble potato to a Birds Eye Deli chip is explored through six different worlds, in a new campaign developed by J. Walter Thompson, Melbourne. The ‘We prep. You cook’ campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key […]