Tic Tac – currently worth £25.2m – is adding a tropical twist to its popular flavour-changing Mixers range, Coconut to Pineapple. The new variant will be available to all channels from September as an 18g pack (MRSP £0.62) and a 49g pack (MRSP £1.41). The Tic Tac Mixers concept was introduced to the UK market […]
Kinder, the fastest growing kids confectionery brand, is continuing its growth momentum with the introduction of a range of monster designed Kinder Choco-Bons packs, set to capitalise on the £121m Halloween opportunity. A spokesperson for Ferrero UK comments: “Confectionery makes up £96m of the total Halloween opportunity. What’s more, the occasion represents a key seasonal […]
McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]
Just in time for the return of the NFL season, Bud Light, announced that it will continue its tradition of NFL team-themed packaging. During the 2017 season, America’s favourite light lager will be available in both cans and aluminum bottles specifically designed to help football fans celebrate their favourite team. In total, there will be 28 […]
From wearing special jerseys and socks to sitting on the same section of the couch every Sunday, NFL fans will do just about anything to help their favourite team win. Kicking off the 2017 season, Tostitos, the Official Chip and Dip of the NFL, is giving fans another way to help their team rack up […]
Reaching out to consumers in a cinema may not be new, but driving their participation through an on-screen message definitely shakes things up a bit. This is exactly what McDonald’s did this Indian Independence Day. The brand celebrated diversity by relaying various messages around #BeDifferentTogether in a fun, engaging style. McDonald’s partnered with DDB Mudra […]
Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes. Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is […]
Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. The FCB Durban spot tells the story of Mpho, a little girl who dreams of snow, despite living in the Karoo. Her grandparents intervene to help her dream come true – with a […]
Monster Energy announced a continued sponsorship deal with MMA mega Superstar “The Notorious” Conor McGregor. The ultra famous Irishman has been part of Monster Energy’s MMA program since 2015, and was one of the first to join the elite team. The announcement is just weeks ahead of the ‘Fight of the Century’ – Mayweather vs. […]