Brand strategists and positioning specialists Brandpoint, has revived and reinvented McCambridge’s classic home bake bread kit range to appeal to the modern market. Owning close to a one-third share of the Irish bread market, McCambridge was an existing household staple. Their challenge was to rebrand and reposition the identity of the bread mix range in […]
McDonald’s will be the latest fast food restaurant to release a collection of apparel, following KFC and Pizza Hut. The fashion line—called the McDelivery Collection—is a collaboration with UberEATS and will be released as part of Global McDelivery Day on July 26, when McDelivery services will be available across the globe. McDonald’s spokesperson Lauren Altmin told Adweek: “At McDonald’s, we continue […]
Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad, an internationally renowned manufacturer of custom-made motorbikes. Kraftrad has taken his obsession to another level, with the creation of ‘The Archaeologist,’ a Premium Dry Gin whose bottles have the unusual feature of containing original Harley engine […]
Cesar dog food has always been committed to providing dogs and dog owners with shared moments of joy. Now, to kick off their new campaign centred around making weekends special for our furry best friends, they held a unique one-time event. Treating pooches and their parents to that most treasured of weekend meals, Sunday brunch. […]
Weetabix on the Go, the number one breakfast drink in the UK is set to fuel thousands of festival goers in the summer on 2017. As an official partner of Live Nation, one of the world’s leading live entertainment company, Weetabix On The Go will be heading to three of this Summer’s biggest music festivals; […]
A new fast food restaurant has launched in Hammersmith Broadway, London, with branding by Nottingham design agency Pure. The project was a departure for Pure from its core offer as a specialist in brand and packaging design. The concept, called Wonderbunz, is the brainchild of restauranteur William Chow owner of the Banana Tree chain of […]
Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and positivity through a […]
The makers of Smirnoff vodka announce a new partnership with American actor, author and environmentalist, Ted Danson, as an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.” As part of the partnership, Smirnoff worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube as […]
Every city has its own unique culinary delicacies and quirks, but few rival Chicagoans and their utter refusal to put ketchup on hot dogs. That’s why ketchup purveyor Heinz has rolled out a ‘Chicago Dog Sauce’ for National Hot Dog Day on July 19. Made specially for Chicagoans, the sauce – which Heinz said is […]
The sight of thousands of people sitting on Murray Mound with strawberries and cream is testament to how much we love Wimbledon. But we can all agree that sometimes the grunting gets a bit much! KitKat pokes fun at the absolute racquet some players make with a new tactical radio spot by J. Walter Thompson […]