Smakis, a family-owned, organic fruit juice maker in Sweden, is stepping up to help save the bees with a new integrated campaign created in partnership with DigitasLBi Nordics. Called ‘Plant a Smakis’, the initiative launches a specially developed new flavour that contains a dash of every bee’s favourite nectar – lemon balm. Smakis’ kid-sized cartons […]
Mast-Jägermeister US has named Chris Peddy as Chief Marketing Officer. Peddy will oversee Jägermeister’s bold new brand identity launch, as well as all aspects of the US marketing platforms, brand strategy and innovation, digital marketing, customer marketing and public relations. The new role will be effective immediately, where Peddy will report directly to Jeff Popkin, […]
Throughout 2017, Pepsi is celebrating life’s “Live For Now” moments – Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. “Jump In,” a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump in to every […]
Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]
It’s not easy starting a business. 13 years ago, we at Slice were in your shoes. It can be extremely daunting and challenging but if you get it right, also incredibly rewarding and exciting. Being an independent agency means we have the flexibility to work with entrepreneurs and start ups as we understand the challenges […]
Coca-Cola takes everybody by surprise with an innovative twist on social media platform Snapchat. In the course of the launch campaign for the new Coca-Cola Zero Sugar, Ogilvy & Mather Berlin developed a game utilising the Snapchat Stories feature. “SnapSkate”, a classic Jump’n’Run game, lets teens control pro skater Denny Pham through several levels – […]
Luxury tea company Newby Teas of London, announced the relaunch of its much-loved Newby Classic Tea Bag Collection with stunning new designs, inspired by a priceless textile collection and the theme of craftsmanship. Newby’s multi-award-winning in-house creative team worked in partnership with internationally renowned London branding consultancy Lewis Moberly to develop the new branding – […]
SodaStream International Ltd. announced that it was the brand behind NanoDrop; a fun new April Fools’ marketing campaign featuring one of today’s most recognizable television and media personalities, Paris Hilton. The campaign brings attention to the environmental scourge our planet faces due to pollution from single use plastic water bottles. The SodaStream NanoDrop campaign features humorous video […]
Domino’s Pizza has taken delivery of its own fleet of six-wheeled self-driving robots in Holland and Germany in a bid to automate the transportation of pizza from oven to home. Devised by Starship Technologies, the grandiose sounding London-based start-up founded by Skype co-founders Anti Heinla and Janus Friis, the box on wheels will be capable […]
With the Double Stacker launching in France, KFC wants to give everyone the irresistible urge to see double – because after seeing the new sandwich’s two big chicken breasts, you’ll want to see everything doubled. That’s what happened to football fans during the France-Spain match in March, when the billboards along the field flashed a […]