UK sandwich brand, URBAN eat, is undergoing a major makeover this summer that will see it go back to its urban roots to offer the best on-shelf appeal in the market. Led by extensive consumer and category research, the entire URBAN eat range has been overhauled with a cohesive, colourful packaging design that plays on […]
Crown Cellars, the specialist wine division of Carlsberg UK, has launched its 2017/18 wine portfolio, with proven best-sellers and new additions that respond to market trends, including the explosion in demand for prosecco which continues in 2017. More than 200 wines have been rigorously tasted by Crown Cellars’ team of experts including Master of Wine […]
Tiger Beer is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a USD 1 million donation to support the organization’s tiger conservation efforts. The partnership will also see the launch of a digitally-led global awareness campaign – 3890Tigers – that uses the power of art and creativity to increase […]
Malibu, the Pernod Ricard owned Caribbean coconut rum, is launching its global campaign ‘101 Days of #BecauseSummer’. Created and managed by global brand experience agency Huge, the campaign’s objective is to make Malibu the summer spirit brand of choice for a global millennial audience. Building on the success of Malibu’s ‘Because Summer’ platform, the campaign […]
Evening Standard editor George Osborne, Grace Dent, Tom Parker Bowles, Jack Whitehall and Nick Grimshaw were joined by top British Chefs and a galaxy of stars at the launch of the first ever London Evening Standard Food Month on May 30 at London’s Banking Hall. The event marked the opening of the festival, which includes over […]
New research released from the Infant & Toddler Forum finds that whilst the majority of the UK’s parents are confident about what food groups to include in their child’s diet, they struggle to put their knowledge into practice. Over a third (35%) are worried they do not give their children the right balance of foods […]
One of the UK’s fastest growing baby food brand, Piccolo, is proud to announce it has secured major new listings with Morrisons and Boots from June. The listings will include Piccolo’s Stage 1 and Stage 2 recipes, single fruit puree range, Piccolo Pure, and will be found in stores across the country. The new listings […]
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the positive […]
Somerdale International, the leading exporter of British cheeses and dairy products, has launched a fully accredited, non-GMO (genetically modified organism) British Cheddar. The new ‘Westminster Sharp’ Cheddar has been specially developed by Somerdale in partnership with Joseph Heler, the award-winning British cheesemaker located in the heart of England’s Cheshire countryside, in response to growing consumer […]
Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]