Mars Incorporated owned candy brand Twix, has built a whole campaign around a patently absurd concept—that there is such a thing as a “left Twix” and a “right Twix” in a Twix pack; that they’re somehow different from each other; and that they’re actually bitter rivals. That campaign, silly as it may be, has been […]
Fruit juice concentrate brand Rasna, has released yet another film, this time for its instant mix variant called Rasna Insta. This follows the recently released ‘Pyarelal ke bachpan ka pyar’ film. Conceptualised by Scarecrow Communications and directed by Vijay Veermal, the ad has been produced by Chrome Pictures. The film, targeted towards kids and mothers, shows […]
Quorn, the healthy protein brand, has launched a new global advertising campaign as part of a major relaunch, with Royle Productions teaming up with Mawhinney Collins to create a series of nine commercials as part of a TV and online campaign. With Alan Davies providing the voiceover, the campaign is anchored on discovery – ultimately […]
An K-Drama-inspired plot is at the heart of DDB Group Singapore‘s latest campaign for McDonald’s hot new offering, the Seoul Spicy Burger. True to a typical Korean drama, the launch commercial stars a leading lady smitten with an unconventional beau – none other than the Seoul Spicy Burger. She daydreams of spending her days with […]
KFC Australia has released new spots in its “Shut Up & Take My Money’ campaign via Ogilvy Sydney. The campaign celebrates KFC Value Deals that are “too good to be true” – encouraging consumers to stop what they’re doing, and instead indulge in a spontaneous moment of fun. This chapter of the ‘Shut Up & […]
The Co-op Food has launched a Mother’s Day campaign starring a real daughter and her mum to inspire people to make the event more special. The brand collected a series of vox pop videos asking passers-by what they were planning to do for their mums on Mother’s Day. One response, by a woman called Emma, […]
Ferrero Australia has launched its latest campaign which makes its new Tic Tac Berries flavour unmissable, visually, but also through scent. Implementing 25 giant scented Tic Tac boxes which emit the new Tic Tac Berries flavour. The aim is to entice shoppers on passing by to try the exciting new product. Working in Partnership with […]
Ian Macleod Distillers, owner of Edinburgh Gin, has secured a new listing with Tesco which will see Edinburgh Gin’s Raspberry Liqueur and Rhubarb & Ginger Liqueur hit the shelves of Tesco across the UK. Building on Edinburgh Gin’s existing relationship with Tesco, the supermarket chain is the first to stock both liqueurs UK wide. The […]
Spare Fruit, a new sustainable snack brand, is tackling food waste head on by rescuing fruit from British farms and transforming it into healthy fruit crisps. It is celebrating its latest key listings in Planet Organic and Selfridges. Following in the footsteps of Toast Ale and Rubies in the Rubble that repurpose food waste and […]
In April 2017, Piccolo, the Mediterranean inspired organic baby food brand is launching the UK’s first ever range of baby food pouches blended using Fairtrade ingredients. Piccolo Pure is a range of single fruit pouches which have been specially blended for those all-important first tastes. Piccolo Pure Banana and Piccolo Pure Mango are the only […]