Launched in the mid-80s, Rio set out to offer a natural alternative to fizzy, fruitless soft drinks. In an era of flamboyance and flair, its iconic name captured both the exoticism of its tropical taste and the intrigue of another world at a time where global travel was largely the preserve of the rich and […]
Jägermeister unveils a new global positioning, identity and campaign, marking the first major rebrand in its history. Currently being launched in the US through a creative platform, coined, “Be the Meister”, the new campaign encourages consumers to be meisters of their own lives, with the mantra, do what you do masterfully and you can live […]
Led by the insight that flavour is the number one purchase driver for 51% of snackers, McCoy’s is bursting back on to TV screens with its newest flavoursome launch to the market: McCoy’s Chips! Live from 27th April to 10th May, the 20” TV spot is set in a traditional fish and chip shop on […]
Alpen, the Weetabix owned muesli brand, has announced the launch of a new TV campaign as part of its continued investment behind the brand. On air from the 1st May through to September, the Alpen advertising will coincide with a striking new pack refresh for the brand, designed to celebrate its authentic Alpine roots. The […]
A new tea brand, with its roots in the mindful Danish concept of Hygge, has been launched by Danish tea enthusiast, Tina Gloggengieser. Hoogly tea is a range of natural and ethically sourced green, white and black teas, herbal infusions and oolong – with unique blends and unusual flavours – all beautifully presented. The blends […]
Brooklyn Brewery’s Scorcher IPA is being launched in two new formats this spring, with draught available in pubs and bars as part of the core Brooklyn Range for the first time, accompanied by cans landing in the on and off-trade – and the UK is its debut international market. Scorcher is a 4.5% ABV India […]
Tilda is tapping into the rise in demand for Caribbean food with the launch of new Limited Edition Caribbean Rice & Peas as their Steamed Basmati range, now a £51m brand continues to grow at +14.3% YOY value, ahead of category growth +6.2%. New Tilda Caribbean Rice & Peas will be available at major supermarkets […]
Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]
As the worlds of fitness and lifestyle health continue to merge, BULK POWDERS and Robot Food join forces to put the brand through its paces and tone up the impact. BULK POWDERS sell their sports nutrition supplements online, in bulk. Robot Food designed the iconic brand, website and packaging in 2013, and were asked back […]
Brass has delivered the largest piece of promotional activity to date for Burton’s Fish ‘n’ Chips, with it’s ‘Join Our Fans’ campaign. In a bid to build the iconic brand’s fan-base, the 12 week ‘Join Our Fans’ campaign is led by an on-pack promotion headlining with a £1m prize fund. It offers shoppers the chance […]