Scottish brewer Tennent’s has released a limited edition heritage pack inspired by the brand’s extensive brewing archive. The Glasgow based company looked at a wide variety of artefacts from its history, including the first ever Tennent’s Lager can and branding from various markets including China. Alan McGarrie, head of UK brand marketing at Tennents, said: […]
During Australia Day in 2017, via an integrated campaign from DDB Sydney, Eleven, OMD and VML Australia, McDonald’s (Macca’s) is showing consumers just how Aussie the iconic Big Mac is. The campaign idea, developed by DDB Sydney, aims to flip perceptions upside down, literally, by encouraging consumers to turn their favourite burger upside down the ‘Aussie […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce the Jury Chairs for the 19th edition of the awards. The international awards programme that is focused entirely on work done for Food and Beverage brands, will be held on May 25, 2017 in London. The awards, supported […]
A redesign of packaging for Booths’ own label wine by creative and strategic branding partnership Smith&+Village, which played on the supermarket’s heritage as a wine importer, contributed to an increase in sales of 4.3 per cent over the Christmas period. The rebranded 50cl Vintage Port was the best performing redesigned product, smashing last year’s sales […]
SVEDKA Vodka has a loyal fan base that loves American Football almost as much as they love their cocktails. So together with its agency Bensimon Byrne, SVEDKA set out to steal some football-spotlight. Continuing with its irreverent humour (from past Halloween campaigns – Printable Costumes and First World Horrors), SVEDKA takes aim at the most […]
Bud Light is paying homage to friendship with a new campaign from Wieden + Kennedy New York, which debuts the tagline, “Famous Among Friends.” The 30- and 60-second spots, “Between Friends,” depict big and small moments over the history of a friendship—from a best man speech to helping your friend move to competing together in […]
Newby Teas, the luxury tea company, has launched a redesigned ‘From the Heart’ gift box for Valentine’s Day 2017. Followers of the world’s leading luxury tea brand – will recognise the original design, but with a dramatic twist. The box has changed, but the tea remains the popular mix of ultra-luxury varieties. With a modern […]
hungryhouse.co.uk, one of the UK’s best-known online restaurant platforms, and Quiqup, a UK start-up specialising in on-demand logistics, announced a partnership to enable hungryhouse restaurant partners in London to tap into Quiqup’s on-demand infrastructure. The partnership gives hungryhouse restaurants on-demand access to Quiqup’s growing fleet of bicycles, scooters and cars, its underlying technology and customer […]
Johnnie Walker Blue Label is proud to ring in the Lunar New Year with the Year of the Rooster limited edition bottle. The commemorative bottle celebrates the traditions of Asian culture, and is the ideal spirit to enjoy while welcoming in the auspicious sign of the new year. Evolving from the first iteration, Year of […]
Australian gourmet pizza retailer Pizza Capers has branched into the wrap market and has launched its latest “Phat Boy Pizza Wrap” campaign on TV, cinema and digital media created via advertising agency Boomshaka. The “Phat Boy Pizza Wrap” is the latest product development in the highly competitive pizza industry and provides consumers with bigger, tastier, more […]