Snickers has launched the latest advertising in its ongoing “You’re Not You When You’re Hungry” campaign. The new work follows the ad that aired during 2017’s Super Bowl featuring Adam Driver. Created by BBDO New York, these latest iterations stem from the same universal insight – people exhibit out-of-character traits when hungry – but take […]
Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The […]
Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising. The first work created by Lucky Generals, which won the advertising account in 2016, is Yorkshire Tea’s biggest-ever marketing push. Dom Dwight, marketing director at Yorkshire Tea owner Taylors of Harrogate, said the campaign continues the brand’s strategy […]
Oddly enough, KFC’s new lifestyle blog may not be the right one to bookmark for your diet. The fast food chain recently invented a fake blogger, ‘Figgy Poppleton-Rice’, to launch an imaginary KFC Clean Eating Burger, and it seems as if most people are better off eating regular salads. Fancy a “Profu”, a 100% tofu […]
Grocery delivery firm Hello Fresh has unveiled its first physical retail experience, going from clicks to bricks in order to target hungry London commuters. Opening on March 1 for four weeks, the brand’s pop-up store in Old Street station will sell its recipe kits in the capital. The stunt was crafted for the five year-old brand […]
McDonald’s has just launched its new brand campaign for 2017 via DDB New Zealand. It takes a fresh approach on an experience we can all relate to. “Middle Seat”, a 60″ spot launched February 26, represents a return to brand-building for the company, highlighting the emotional connection Kiwis have with one of our best-known brands. […]
On March 1, Small Town Brewery, the makers of top-selling, highly awarded Not Your Father’s Root Beer will introduce a new collection of artisanal brews that put a fresh spin on three classic American flavours. The brand new lineup includes Not Your Mom’s Apple Pie, Not Your Mom’s Strawberry Rhubarb and Not Your Mom’s Iced […]
Over 1 in 3 Brits voted Chinese as their favourite type of takeaway, Indian came in second and Pizza third. According to a survey conducted by Paymentsense on 2000 people across the UK, more than a fifth of people order a takeaway once a week. The average amount spent on a takeaway is £9.75 so […]
Burger King’s special brand of off-the-wall advertising has reached a new level: in its latest print campaign, the fast food chain is featuring three photographs of actual restaurants that have caught on fire in recent years. The photos, which show Burger Kings aflame in Italy, Pennsylvania and Oregon, serve to remind people that the brand […]
Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen […]