Staropramen, the number one Czech beer in the UK, and Pravha, the new lighter tasting pilsner from Staropramen, are opening the “Spirit of Prague” beer hall in London to celebrate their sponsorship of London Beer Week. Based at the Old Truman Brewery in Shoreditch from the 16th – 19th March, the pop-up bar will offer […]
Dalston’s is continuing its craft soda revolution with a new selection of great tasting, no nasties, real ingredient led canned drinks that all fall under 100 calories, after securing its first major supermarket listing just months ago. The premium canned sodas are launched to challenge the notion that sparkling drinks are laden with sugar and […]
Burger King launched its world’s first ‘Burger Queen’ campaign for International Women’s Day, in partnership with Y&R Shanghai. Prompted by the question, ‘Can you be our Burger Queen?’, video interviews across China’s massive social media platforms have already driven over 60 million views. The female respondents, despite their various differences, mostly doubted or questioned whether […]
A new International Women’s Day spot by Ogilvy Mumbai for Brooke Bond Red Label tea does not feature a woman at all! It uses children to tell us that togetherness increases when stereotypes decrease. Harshad Rajadhyaksha – Executive Creative Director, Ogilvy Mumbai said, “When a brand lives in the space of breaking social barriers, every little […]
As part of its ongoing global digital strategy and presence, traditional Prosciutto brand, Prosciutto di San Daniele, launched its ‘Chefs Talks’ social platform – an exciting series of up close and personal short interviews with some of the UK’s top chefs, who all have an affiliation with North-Eastern Italy where the unique prosciutto is produced. […]
Krispy Kreme, in partnership with Digital Arts Network and Eleven, is taking its customers on a virtual reality journey to launch the iconic doughnut brand’s new range, inspired by the flavours of the cinema. Following the success of their award winning website and American Classics campaign, Krispy Kreme is advancing further into the digital space […]
In its latest collaboration, The Macallan sought to bring something truly unexpected, innovative and extraordinary to the world. There was only one partner who could turn this vision into reality and that was avant-garde Swiss watchmaker Urwerk. Visualised and engineered by one of the most technically advanced and luxurious timepiece creators in the world, The […]
Costa Coffee has launched a new social marketing campaign using Snapchat’s innovative Snap Spectacles, giving an in-the-moment, first-person view from its talented in-store baristas. The new initiative from AnalogFolk will complement existing Snapchat content by immersing the audience in the world of Costa through a new perspective. With more than 50% of Snapchat’s daily new […]
Molson Coors UK is pleased to announce that as part of the partnership with Bavaria, Molson Coors will take over distribution of beers from the PALM Belgian Craft Brewers brewery group in the UK. This follows on from the long-term partnership agreement between Molson Coors and Bavaria finalised in July 2016, that gave Molson Coors […]
Jose Cuervo has released a YOLO-esque campaign created by CP+B LA that the tequila brand hopes will appeal to those who like to live in the moment. Running under the new tagline ‘Tomorrow is Overrated,’ the campaign’s centerpiece is an apocalyptic two-minute video that features a group of bar goers who aren’t bothered by the […]