Mars Food Australia has launched its new campaign for MasterFoods via Clemenger BBDO Sydney, encouraging all Australian’s to Make Dinnertime Matter. The work follows last year’s launch of the Make Dinnertime Matter platform, and is inspired by the insight that dinnertime rituals are different in every family, and that’s what makes it special. Tim Hicks, […]
Children have got their “kids meal,” but what about grown-ups? Shouldn’t they have their own meal too? Well for a limited time only Burger King in Israel is offering a meal deal that is only for people over 18. Available just on Valentine’s Day after 6pm, the meal consists of two Whoppers, a couple of beers […]
Valentine’s Day isn’t until February 14 – but many Brits are already over it! In the first of the two new Valentine’s Day radio ads from KitKat and J. Walter Thompson London, the narrator suggests several different ways in which listeners can #Romance and celebrate the day; from a dozen red roses in a blender, to flattening […]
During NBA All-Star 2017, Mountain Dew is celebrating “the game beyond the game” through unique fan experiences. These experiences will come to life in a number of ways including: the launch of The Courtside Project at Courtside HQ, which brings together NBA players and trendsetters across style, art and music, and a 3×3 basketball game […]
German brand ALI COLA has launched a campaign advocating diversity by offering its drinks in various skin colours. Its visuals, created by Karl Wolfgang Epple and Matthäus Frost, come accompanied with the tagline, “Different outside. Same inside.” It’s also attached the hashtag ‘#cheerstotolerance’ to the campaign. Source: Design Taxi
Following in his father’s and grandfather’s footsteps, Wild Turkey Master Distiller Eddie Russell decided to dabble in the family business a few miles from his boyhood home at the Wild Turkey Distillery. That was back in 1981, and the new college grad wasn’t quite sure the distilling business was for him. Flash forward more than three […]
With all eyes on Hollywood’s biggest night, Stella Artois and Water.org announce a partnership that will turn heads on the red carpet for a different reason. They have joined creative forces with Marchesa to design a bespoke Marchesa for Stella Artois gown for fashion and beauty influencer Olivia Culpo in support of their “Buy A […]
Young artisan chocolate company, Love Cocoa, is celebrating its first UK retail listing at iconic British store, Fortnum & Mason. The occasion marks nearly 200 years since the founder’s great-great grandfather, George Cadbury, secured a listing there. Following Love Cocoa’s first 6 months of trading, growth is in sight in 2017. New flavours will be […]
Snickers’ popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created […]
To trigger nostalgia over the first time customers tasted one of its milk chocolate squares, European brand Milka has launched “First Tastes,” a digital campaign that explores other, less tender first bites. Among them is the first time a woman eats octopus, a boy eats pickles, a baby tries a lemon, or—funnier still—a grandmother is […]