OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual. The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature […]
Twickenham Fine Ales’ craft beer arm Old Hands has launched a never-before-seen in the UK hop to its range, Denali. The hop, which Old Hands has airfreighted in specially from the US, will be used in the latest addition to the Old Hands range – its American Pale Ale. Packed with big, bold flavours of […]
Domino’s Pizza is looking to crash weddings with the roll out of a specialised registry that will ensure gifted pizzas are flowing on the big day. The company is barging its way into the wedding catering market with a digital register developed “for couples who prefer delicious melty cheese to crystal gravy boats.” Presumably after […]
Recipe kit delivery service HelloFresh has launched a new campaign to inspire and encourage households to cook and eat together via Emotive. HelloFresh was the first to launch the meal kit concept in Australia, delivering pre-portioned fresh ingredients and quick, healthy recipes for dinners each week. The company has grown from former Masterchef contestant and […]
Arnott’s Tim Tam has created a new campaign via creative agency TKT Sydney, that playfully embraces the hyperbole and mania surrounding its latest collaboration with the demigods of dessert, Gelato Messina. The campaign and visual treatment is intended to deliver news so fist-pumpingly-all-the-exclamation-points-combined-amazing, the public will literally be crippled with excitement. The new work, which […]
R. White’s Lemonade is introducing its new look packaging and new flavours to a whole new audience with an experiential tour targeting university students and featuring the latest digital imaging technology – and a penny farthing bicycle. Students at a number of UK universities are being invited to sample R. White’s delicious new flavours – […]
Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process by which its beef burgers are made. The work began airing on TV, online and in cinemas from Friday February 3rd, and runs for seven weeks across the UK, until 22nd March. […]
Throughout 2017, Pepsi is celebrating life’s live for now moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. And there is no better live for now moment than the uninhibited moment of passion from a true football fan. In PepsiCo’s second year of its UEFA Champions […]
On February 7th, GALAXY Chocolate launched its new film, Chase, for Valentine’s Day. Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time […]
Robinsons is piloting a new home delivery service, offering a month-long supply of fruit squash delivered straight to homes every month. The ‘Fruit Drop’ service will initially be trialled via Mumsnet, the parents network. Britvic GB marketing director Kevin McNair said: “At Robinsons, we’re always encouraging families to drink more water. This research shows the […]