As a nation, Britons are increasingly aware of the calorie content in the food they eat but can the same be said for what they drink? And how much alcohol is in their drink? New research conducted by Diageo reveals that 84% of people admitted they were unfamiliar with how many calories were in their […]
California Prunes has appointed its first Culinary Apprentice Brand Ambassador. Danielle Davey, is an Apprentice at the Rosemary Shrager Cookery School, studying for her BTEC Level 3 Certificate in Hospitality and Catering Principles and NVQ Level 3 Diploma in Professional Cookery. Danielle is being mentored by Rosemary Shrager (a long-standing California Prunes brand ambassador and […]
According to new research, collated and analysed by Wren Kitchens, the average Brit will scoff their way through a whopping 5,905 calories this Christmas Day – that’s nearly three times the RDA for the average female and twice the RDA for the average male. Although the great British festive feast begins quite modestly, with Brits […]
PepsiCo announced LIFEWTR, a new premium bottled water that fuses creativity and design to serve as a source of inspiration, as well as hydration, to usher in a new era of thirst quenchers. Available across the United States beginning in February 2017, LIFEWTR is a purified water, pH balanced with electrolytes added for taste. That […]
McCann New York tapped into the spirit of giving this festive season to produce a clever packaging for Belgian chocolatier brand Godiva. ‘The Box that Keeps Giving’ takes after the style of Russian nesting dolls, where upon opening the main package, you find two individual boxes–one for keeping and one for giving to someone else. The recipient […]
Comedian and actor Ash Williams, summer loving TV presenter Carissa Walford and Aussie Supercars driver Chaz Mostert have joined forces to create the ultimate guide on how to #MaxYourSummer via Traffik Group. The video for Pepsi Max in Australia, which released on December 9, shows how Williams, Walford and Mostert deal with bad traffic and […]
Taco Bell is rolling out weekly “Taco Tales” videos on YouTube in the first step of its latest effort to connect with its audience well beyond its restaurants. The new videos, which begin airing December 8, show how the fast feeder is trying to reach fans with content that goes beyond traditional advertising and social […]
Pioneer in wholesome baking, Allinson’s, launches its new brand identity and pack design by award-winning agency BrandOpus. Increasing consumer desire for high-quality, wholesome and delicious bread products provided 124yr old bakery brand Allinson’s with an opportunity to elevate its credentials in order to attract the growing consumer base for whom its proposition is so appealing. […]
Iceland have partnered with the ultimate mince pie ambassador, Santa Claus to help spread the word about their award winning mince pies. The frozen food specialist along with Karmarama, parodied three popular YouTube video genres – The Haul Video, an Unboxing and a Buzzfeed inspired blind taste test. Credits: Project Name: Iceland Vloggers Creative Agency: Karmarama Creative […]
Naked have re-invented the world of marshmallows with a unique and innovative range of naturally handmade products, including a brave new range extension – real marshmallow infused gin and vodka. Design Happy were enlisted to ensure the branding was equally dynamic and encapsulated their light-hearted take on a campfire classic. Customers were calling out for […]