Returning for the 28th year on 3rd – 5th October, The Restaurant Show is the ultimate destination for the hospitality industry to connect, celebrate and discover. A major highlight of this year’s event is the inspiring live line-up, featuring some of the industry’s most exciting names. The list includes Ashley Palmer-Watts – Executive Chef at […]
We are delighted to announce that Food & Beverage News has been rebranded and will now be called FAB News. The move comes as part of our efforts to further develop the ‘FAB’ brand to be synonymous with everything food and beverage. The adFAB Media Group have been running The FAB Awards, which recognise and […]
Leading design and innovation company, Seymourpowell, is pleased to announce details of its recent collaboration with Mondelez India on the launch of Cadbury Bournvita Biscuits – a major extension to the iconic beverage brand and an important addition to the Mondelez India biscuit portfolio. Seymourpowell were tasked with creating the 3D product design for the […]
Colman’s is heroing its core mustard product in its latest TV and print campaign to tie in with a new brand repositioning. Launching on 12 September the ads show scenarios where mustard fans ‘overdo it’ with a generous serving of the condiment. Aimed at a core older male audience, the campaign runs with the line […]
McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
Bacardi, the world’s largest privately held spirits producer, announces it has selected JD.com, the largest Chinese e-commerce company by revenue, to be the drinks company’s Online Retailer Strategic Partner. The two companies signed a memorandum of understanding of strategic cooperation to support Bacardi’s online business development and premium spirits brand promotion on JD.com. The partnership […]
JRE, the restaurant association of European young master chefs that holds more than 180 Michelin Stars and over 4000 GaultMillau launched in April in the United Kingdom and Ireland at an event at The Royal Academy of Arts attended by JRE’s International President and two Michelin-starred chef Ernesto Iaccarino. The launch is swiftly followed by […]
Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin, almost 15 years after the consultancy previously redesigned the gin brand’s bottle. Design Bridge’s brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon’s position as the top […]
Britain’s most popular breakfast cereal, Weetabix, has added all-green traffic lights to its Weetabix Original and Weetabix Protein packaging. Weetabix is one of the few cereal companies to share its nutritional credentials in this way. Speaking during a media briefing at their Burton Latimer headquarters, Kevin Verbruggen, Head of Brand at Weetabix said: “As a […]
Aldi is set to unveil a new television commercial, entitled ‘Everyday Amazing’. The commercial is part of a new integrated campaign that marks a new positioning for the retailer, showing there is so much more to Aldi than what many already associate with the brand – quality food at unbeatable low prices. The campaign outlines […]