Nissin Foods, the inventor of instant ramen, announced a significant recipe change for its iconic Cup Noodles brand in the US. For the first time in its recent history, the beloved noodle brand is taking a step forward in improving its nutritional makeup by reducing sodium, removing added MSG and removing artificial flavours. Celebrating the […]
IT’SUGAR, the sweet experiential candy retailer, revealed its most frightening Halloween campaign yet: One Scary Election. As the 2016 US Presidential election heats up and continues to spook America, IT’SUGAR retail locations nationwide will be getting into the Halloween spirit to celebrate the “candy-dates.” Along with not-to-be-missed window displays at IT’SUGAR stores, One Scary Election […]
Head of Arla’s South East Asian business, Patrik Hansson, is to return to Sweden as the new head of Arla’s Swedish business from 1 November. He will take over from Henri de Sauvage who announced he is leaving Arla to pursue external opportunities. Earlier in 2016, Henri de Sauvage announced that he would leave Arla […]
Aquum, one of South London’s most popular bars, will be re-launching as a late night drinking, dining and dancing destination on Friday 7th October 2016, following a complete and extensive refurbishment. Moving on from its previous incarnation, the venue will feature a dedicated restaurant offering with an exciting and sophisticated menu of contemporary Greek dishes […]
It has been 11 years since French multinational luxury goods conglomerate LVMH established Moët Hennessey USA to sell and market its luxury wines and spirits in the US. For the namesake Champagne, Moët & Chandon, it has proven to be a very smart move. The 273-year-old Moët does all it can to showcase itself as […]
The Real Thing meets the real world as Coca-Cola Journey takes its storytelling mission on the road. A mobile publishing project called JourneyxJourney is sending two Millennial brand journalists from the Coca-Cola Journey team on a cross-country road trip to discover, capture and amplify stories about the 130-year-old company’s deep ties to American culture. The three-week […]
Just Eat, the world’s leading marketplace for online food delivery, has today announced an exciting new phase in the evolution of the Just Eat brand. Recognising its unique position as market leader in all 13 countries in which it operates, Just Eat has declared an ambitious company vision: to create the world’s greatest food community. […]
FCB presents a new Fargo campaign developed under the concept “Everything Can Fit In A Slice Of Bread”, that continues building the brand’s new positioning, initiated in its previous campaign in April this year. The agency creatively led by Lulo Calio developed this integrated campaign that includes three TV ads: “Voice Message”, “False Profile” and […]
SKYY Vodka, the American-made vodka steeped with the innovative and progressive spirit of California, continues to expand its popular Infusions line, adding SKYY Infusions Bartlett Pear just in time for fall. With the introduction of the latest addition to the award-winning SKYY Infusions lineup, the brand becomes the only premium vodka to offer a Bartlett […]
Mountain Dew, in collaboration with Snow Park Technologies and CA RampWorks, announced the creation of SuperSnake, the ultimate snowboard and skateboard hybrid dream course on snow. A 22-minute short film – “SuperSnake” – will unveil the never-been-done build out and completely unconventional riding experiences that brought elite skateboarders and snowboarders together to ride alongside each […]