Walkers Injects Extra ‘Flavour’ to Latest Campaign with Pop-up Sarnie Shop

Walkers Injects Extra ‘Flavour’ to Latest Campaign with Pop-up Sarnie Shop

To celebrate Britain’s love of sandwiches, Walkers, the number one savoury snacking brand, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with iconic brand Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard […]

Pizza Hut Kicks off American Football Season with New Flick Football Box

Pizza Hut Kicks off American Football Season with New Flick Football Box

This NFL season, Weber Shandwick and Pizza Hut are thinking outside the box. Literally. Available from August 30, Pizza Hut is unveiling an all-new pizza box that features a playable Flick Football Field on top, including goal posts, football triangles and a score card. The box is available with the purchase of any medium pizza, including a […]

M&M’s Announces Collaboration with Designer Camilla Stærk

M&M’s Announces Collaboration with Designer Camilla Stærk

High fashion bags of chocolate candies are coming to shelves near you! In honour of the 75th anniversary of M&M’s, the brand has collaborated with Danish fashion designer, Camilla Stærk, to create the M&M’s by Stærk Designer Collection. Stærk brings the sophistication and creativity of her men’s and women’s fashions to these special designer packs, […]

GODIVA Introduces Mexican Single Origin Chocolate Bars

GODIVA Introduces Mexican Single Origin Chocolate Bars

GODIVA is delighted to announce the launch of G by GODIVA. The exquisite collection of six super premium chocolate flavours brings taste lovers on an authentic chocolate experience that enchants all senses. Launching with a divine selection of Mexican single origin chocolate bars, G by GODIVA features both solid and decadent combinations enrobed in milk […]

Pizza Hut’s Playable DJ Pizza Box Puts a New Spin on Food Promos

Pizza Hut’s Playable DJ Pizza Box Puts a New Spin on Food Promos

Pizza Hut teamed up with Novalia, a UK-based tech company, to create pizza boxes fitted with touch-sensitive decks, a mixer and buttons, which even goes as far as to adjust the volume and pitch of music played through them. The box is battery powered and connects to a computer or smartphone via Bluetooth. Tapping into […]

Tiger Beer Helps Create The First Ink Brand Made From Air Pollution

Tiger Beer Helps Create The First Ink Brand Made From Air Pollution

Imagine grabbing a tube of paint, dipping your brush in the black goop and gliding the brush across a canvas. Pretty normal, right? Now image that black goop is made entirely of air pollution emitted from vehicles across Asia, and you can actually use that polluted air to create a masterpiece. Tiger Beer, working alongside […]

Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints

Malibu Brings the IoT to FMCG as it Turns Bottles into Digital Touchpoints

Malibu is looking to capitalise on consumers’ “contactless payment behaviour” by turning 40,000 of its bottles into media platforms, offering consumers access to exclusive content simply by tapping their smartphone on the bottle. Malibu is using the same technology used for contactless payments to create 40,000 ‘connected’ bottles, allowing users with Android phones and the […]