FACUNDO Rum Collection and The Ivy’s ‘Golden Hour’ to Celebrate the Art of Rum

FACUNDO Rum Collection and The Ivy’s ‘Golden Hour’ to Celebrate the Art of Rum

FACUNDO Rum Collection and The Ivy private membership club hosted 114 members at the Saxony Bar in the beautiful Faena Hotel in Miami. The immersive Golden Hour experience brought the “Art of Rum” to life, and celebrated the little moments of reward following a hard day’s work. As guests arrived at The Faena Hotel, they […]

Bud Light’s New Ad Takes a Light-Hearted but Clear Stance in Support of Gender Identity

Bud Light’s New Ad Takes a Light-Hearted but Clear Stance in Support of Gender Identity

Bud Light wants to sell you beer—and your gender identity doesn’t change that. In the Anheuser-Busch brand’s latest 30-second spot, Amy Schumer and Seth Rogen argue that anyone across the gender identity spectrum can drink Bud Light. With the new work, Bud Light joins brands including Nike and Mini in furthering a discussion on gender identity through […]

OzHarvest Serves up ‘Wasty’ Social Content in Latest Campaign

OzHarvest Serves up ‘Wasty’ Social Content in Latest Campaign

Australia’s leading food rescue charity, OzHarvest, is teaching Australians how to make tasty dishes from food they would otherwise waste through a video series created by Sydney-based CX agency Lavender. The ‘Wasty’ videos, conceived and produced by Lavender, are being posted on OzHarvest’s Facebook and social media channels – with one video going live each […]

BBH India Launches Quirky Campaign for Mumbai Eatery Gustoso

BBH India Launches Quirky Campaign for Mumbai Eatery Gustoso

BBH India has launched an ad campaign for Gustoso, the latest addition to Mumbai’s fine dining scene. With its rich, fertile soils; nurturing climate; and bountiful oceans, Naples is the natural kitchen of Italy. Drawing inspiration from this gourmet city, Gustoso is the first of its kind to bring delectable Neapolitan fare into Mumbai. The […]

Alcohol Health Alliance Challenges Strongbow’s Team GB Sponsorship

Alcohol Health Alliance Challenges Strongbow’s Team GB Sponsorship

Strongbow’s Rio Olympics sponsorship of Team GB has been accused of encouraging underage drinking by members of the Alcohol Health Alliance (AHA). The Heineken-owned cider brand has come under fire from the AHA’s roster of doctors, public health experts and alcohol groups who believe that Strongbow’s association with the Olympic athletes could encourage teenagers to […]

Tequila Herradura Ultra Unveils Global Push “Sound of Smoothness”

Tequila Herradura Ultra Unveils Global Push “Sound of Smoothness”

Tequila Herradura Ultra is thrilled to announce a new global creative campaign, “Sound of Smoothness.” Featuring mesmerizing visuals paired with upbeat audio, the campaign literally illustrates Ultra’s smooth quality. The campaign’s cymatic approach balances science and art, depicting sound frequencies reverberating through the crystal clear tequila, suspended above a speaker. The “Sound of Smoothness” campaign: […]

M&M’s ‘Boo-terscotch’ Is The ‘Harry Potter’ Butterbeer In Candy Form

M&M’s ‘Boo-terscotch’ Is The ‘Harry Potter’ Butterbeer In Candy Form

In the latest fall flavour lineup for M&M’s, the ‘Boo-terscotch’, which is butterscotch flavour, will be released in the fall of 2016 for a limited period. According to taste testers, the combination of white chocolate and butterscotch gives the new M&M’s the taste of Butterbeer—similar to the ones sold at Wizarding World Of Harry Potter in […]

This Japanese Spot for Nissin Ramen Explodes Ad Fads

This Japanese Spot for Nissin Ramen Explodes Ad Fads

“SamuraiDroneCatIdolSuperhumanRubeGoldbergViewerWarningTooExplosiveHighSchoolGirl”. This new spot for Japanese noodle brand Nissin Chikin Ramen may be a bit of a mouthful, but it’s an explosive eyeful too. Crammed with references to recent hit Japanese ads and popping with pop culture, it’s a frenetic race through hits such as the award winning Shisheido ‘High School Girl’, the parkour-crazy viral […]