For the past 30 years, Pedigree has been Thailand’s No.1 dog food. While other brands communicate with people based on benefits of their products. Pedigree aimed to shift the communication message to another level in a more touching, insightful approach. In Thailand, it is a norm for Thai dog owners, especially for women, to perceive […]
Picture this: Three years from now, you open the fridge and unwrap a package of string cheese. You eat it. It tastes better, somehow, than the ones you ate as a kid. Then you eat the packaging. And your body thanks you for it. That’s the near-future envisioned by researchers at the US Department of […]
Just as new records have been set in the 2016 Olympic games, new research from Mintel reveals standout results for global energy drink innovation. According to Mintel Global New Products Database (GNPD), more energy drinks were launched globally in 2015 than in any year since 2008, with the number of energy drink products launched growing […]
Artwork by University of Leicester researchers is to be featured in a new exhibition exploring gender relations in night life drinking spaces. The piece of art, in the form of a beer label, will be on display as part of the Liverpool Biennial art festival in an exhibition called ‘Gender Dilemmas: Negotiating Femininity and Masculinity […]
A crisp dry beer style famed for quenching the thirst of parched farm workers has been given a delicious fruity twist to celebrate the Let’s Eat Glasgow! food festival which will take place at SWG3, Finnieston, on Saturday 3rd and Sunday 4th September. The specially crafted Let’s Eat Glasgow! ‘Saison’, which has been updated with […]
From leaf peeping to apple picking, the fall season is full of activities to partake in with friends and family. This August, Lindt USA is kicking off autumn early by debuting LINDOR Pumpkin Spice truffles, a limited edition flavour for chocolate lovers across the country to indulge in all season long and embrace as a […]
Every year, the editors at Playboy search the US for the top new places to get a good drink – the spots where they take making a good drink seriously, but don’t take themselves too seriously. After calling for nominations from Playboy.com readers, bartenders, writers and industry insiders, Playboy’s list of the 50 Best New […]
Pepsi announced the launch of The Sound Drop, a new music platform, in partnership with iHeartMedia, Shazam and MTV, that will provide emerging artists with a powerful stage to promote their story, share their art and connect directly with their fans. The Sound Drop will officially launch at 2016’s MTV Video Music Awards with appearances […]
To celebrate basketball player Jimmy Butler’s gold medal win with TeamUSA at his first-ever Olympic Games, Kellogg’s has announced that he will be featured on gold medal edition boxes of Kellogg’s Corn Flakes. Boxes are available in limited quantities for a short time only on KelloggsFamilyRewards.com. “Being featured on a box of Kellogg’s cereal is an […]
This ingenious in-bar campaign from Russia turns regular ol’ business cards into blood alcohol tests to see if you’re too drunk to drive. Alibi Bar, in the city of Yekaterinburg, partnered with Uber to try to prevent people from drunk driving. Business cards are affixed with saliva alcohol test strips. Customers will receive this card […]