For the first time, Grey Goose, the super premium vodka, is opening the doors of Le Logis, its exquisite, French manor brand home, to the public for two extraordinary guest experiences on 4-6 August and 25-27 August 2016. Grey Goose Le Logis Summer Open House will offer guests a specially curated journey that explores what […]
Cummins & Partners Melbourne and Simplot have launched the new work for Aussie icon Chiko Roll in a campaign featuring a 2 minute jingle, a doyen of television and a useless piece of plastic. An advanced behavioural insights deep-dive, extensive segmentation audit and rigorous exploration of consumer motivations revealed the compelling observation – Aussies still […]
After celebrating its first birthday this past May, Orlando’s 400-foot observation wheel is bubbling with happiness over its new name: Coca-Cola Orlando Eye. This exciting partnership with Coca-Cola allows guests to share enhanced new experiences on the observation wheel from the moment they enter the attraction. Guests were greeted with a bold and contemporary look throughout […]
When Hershey relaunched its TAKE5 bar, it worked with creative agency Barkley to remix everyday experiences for its potential millennial customers, whether that’s conference swag or music festivals. In their latest activation, they remixed a nearly universal millennial experience: the Uber ride. Hershey and Barkley teamed with Uber to shake up the Uber ride in […]
Baileys, the brand that brought about an innovation in Irish whisky with cream, announced the launch of an exciting, new, premium product available exclusively to shoppers in duty free – Baileys XC. Baileys XC combines cream, Cognac and fine spirit and takes its name from the ‘Exceptional Cream’ liqueur showcased in this luxury blend. Baileys […]
British rapper Professor Green, last night opened ‘The Floating Gaardens’ – a pop-up barge by Belgian beer Hoegaarden – in East London, ahead of its public-opening this Saturday 30th July. Hackney-born native and Hoegaarden fan, Professor Green, poured a bottle (of Hoegaarden) over the bow of the barge to bring good luck and safe travel […]
Bud Light is continuing its mission to bring the people of America together over ice-cold brews and music this summer by announcing its plans for Lollapalooza 2016. Along with its traditional on-site activation and naming of the main stage on the north-end of the festival, Bud Light’s presence will be extra special this year – […]
Bloom has redesigned Cow & Gate’s baby foods, creating a disruptive new look that celebrates the quality and naturalness of their ingredients. The new design is intended to encourage parents to reappraise jars as a category, by bringing to life the provenance of Cow & Gate’s baby-grade ingredients, all of which come from a small […]
A fresh television campaign by Wieden+Kennedy London promoting the new collection of Stride Gum debuted in the US. Led by ‘The Strength Within,’ the trio of three bold, energetic 15 second TVCs feature The Mouth, a wild, outspoken, purple-hued character spreading the word about the Mad Intense, crunchy new selection of Stride Gum. ‘The Strength Within’ is […]
As more consumers gravitate toward organic and seek to know more about where their food comes from, Kashi is rolling out a new brand identity and package design that tells those stories and puts its food front and centre. The theme of the brand’s new visual identity, which was designed by Jones Knowles Ritchie, is […]