Warburtons launches its latest social media campaign, ‘#140Years’, which celebrates 140 years of the brand’s rich history and heritage in 140 emojis. The #140Years campaign cleverly leverages Twitter’s 140 character feature in order to celebrate the history of Britain’s favourite bakery brand – adding a fun and rewarding element to the extensive online conversation that […]
Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the wider “Search for Summer” campaign. Malibu is not only leading the way to summer fun, but is also leading the way for all spirit brands looking to tap Snapchat. Malibu became the […]
Lindeman’s and J Walter Thompson Melbourne have searched the world to discover what makes people smile in a new campaign that features universally relatable stories of friendship and positivity. Celebrating Lindeman’s remarkable global popularity in over 100 countries, “The World Smiles with Lindeman’s” campaign was created by JWT’s Melbourne team and will launch globally from […]
Taiwan’s premier whisky maker Kavalan Distillery is celebrating its two biggest achievements, being named the “best single malt” and “best single cask, single malt” whiskies on Earth. The prestigious World Whiskies Awards (WWA) named the Kavalan Solist Vinho Barrique its 2015 “World’s Best Single Malt Whisky.” In 2016, Kavalan was also named the WWA’s “World’s […]
Y&R São Paulo, Brazil, shows that simplicity is still the best in this collection of print ads for Danone. The posters use copy and strategic placement of the product to illustrate how Danone’s dessert brand Danette puts people in a positive mood and help them unwind.
Dairygold, the market leader in the Irish spreads category, has embarked on a new campaign for the brand this summer with its new agency, Rothco. According to Rothco’s Chief Strategy Officer, Emer Howard, the challenge was to get Ireland’s favourite spread into as many Irish hearts as it was in fridges. Spreading straight from the […]
A special delivery went from TE-A-ME Teas in Kolkata, India, all the way to Trump Tower, New York, on July 13. New Yorkers witnessed the delivery with delight and amusement as saree-clad Indian women rolled the package through 5th Avenue. The message is simple: Donald Trump, it’s never too late to cleanse yourself. Even as […]
Mcasso recently worked alongside Proximity London and UNIT to compose three contemporary tracks for Bombay Sapphire’s #SummerofBombay campaign. With a scene set upon a lively rooftop bar overlooking the city, the second on an island terrace at sunset and the third amongst a crowd soaking up the sun at summer garden party, each track was composed with each vibe and […]
From hieroglyphics to pictograms, conversations have certainly evolved – yet throughout history, non-verbal communication has continued to transcend borders, connect cultures and speak volumes, without ever uttering a word. Today, communication around the world has been emojified with the whimsical, emotion brimming and visually surprising rotund digital images moving beyond just the keyboard. In celebration […]
WOW Design India has partnered with Dabur for the brand creation and packaging design for its new fruit fizzy drink, Real VOLO. It all started after Prime Minister, Narendra Modi urged cola companies to add fruit juice to their fizzy drinks. The current rules stipulate that a minimum 10% fruit juice or pulp (5% in […]