Iconic Clear Cola Crystal Pepsi to Hit North American Shelves this Summer

Iconic Clear Cola Crystal Pepsi to Hit North American Shelves this Summer

Inspired by overwhelming fan demand, Pepsi announced that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and foodservice locations in Canada and the U.S. this summer. To kick-off the Summer of Crystal Pepsi, the brand will release “The Crystal Pepsi Trail” online, a take on […]

Heineken City Shapers Festival Invites Aussies To Open Their World

Heineken City Shapers Festival Invites Aussies To Open Their World

Heineken has announced the launch of the Heineken City Shapers Festival, which forms part of the brand’s ongoing Open Your World platform. The campaign will celebrate the cultures, people, music and entertainment, and experiences of the vibrant global cities shaping our top Australian cities and underlines Heineken’s status as a leading international premium beer brand. […]

MEC Wavemaker & evian Get Fans Talking with Return of #wimblewatch

MEC Wavemaker & evian Get Fans Talking with Return of #wimblewatch

MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film. Featuring celebrities and sports personalities — including Lee Mack, Laura Whitmore, Russell Kane, Rebecca Adlington, David […]

Elmwood Goes ‘Bohemian’ with Heineken’s Oldest Mexican Beer Brand

Elmwood Goes ‘Bohemian’ with Heineken’s Oldest Mexican Beer Brand

Global brand design consultancy, Elmwood, has completed its latest project for Heineken with a radical redesign of its oldest premium Mexican beer brand, Bohemia. The re-brand is the third piece of work delivered by Elmwood in the Mexican market, which continues to put Elmwood on the design stage as a global player. Being the first […]

DigitasLBi Call on World’s Fastest Flying Woman for Dunkin’ Donuts Stunt

DigitasLBi Call on World’s Fastest Flying Woman for Dunkin’ Donuts Stunt

DigitasLBi and Dunkin’ Donuts recruited the world’s fastest flying woman—28-year-old wingsuit BASE jumper Ellen Brennan to do the world’s fastest Dunkin’ run for its brand new #WTFast campaign. Wearing Dunkin’ colours and a custom-built wingsuit equipped with a Velcro sleeve, Brennan jumped off Aiguille de Varan, a mountaintop 8,346 feet high above the action-sports mecca […]

Beck’s Offers Facebook Fans 360-degree ‘CapCam’

Beck’s Offers Facebook Fans 360-degree ‘CapCam’

Beer brand Beck’s has launched an innovative new campaign via social media that provides fans with a smartphone peripheral that transforms a standard mobile camera into a 360-degree-capable lens for recording images all around the user. The ‘CapCam’ comes attached to the top of the beer brand’s pilsner bottle, and can be detached separately from […]