Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability […]
For nearly 200 years the driving force behind the world’s leading Scotch whisky brand has been its pioneering and innovative spirit. The Johnnie Walker brand continually strives to create new blends of the highest quality. It is in this tradition that Johnnie Walker will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye […]
McCain, the nation’s favourite teatime brand, is launching two multi-million pound marketing initiatives next week that will shine a spotlight on modern, midweek family teas: A week long series of consumer generated content TV ads, and the renewal of McCain’s sponsorship of Emmerdale, with new ident creative. Kicking-off on 5th October, ‘The Nation’s Teatime’ will […]
innocent has teamed up with retailer Oliver Bonas to create a range of life-sized hats inspired by the little woolly hats that adorn innocent smoothies every year and help raise money for the Big Knit. The hand-knitted hats were inspired by people’s favourite little hats from Big Knit campaigns over the past 11 years. The […]
KP Snacks is continuing to support independent convenience retailers with the introduction of two £1 price-marked packs (PMPs) across its iconic McCoy’s and Space Raiders brands. Available in larger sharing bags, the new packs are being launched as a result of consumer insight revealing that price-marked packs of this format are growing at 21% year-on-year. […]
How do you introduce “American pizza” to the original home of one of the world’s most popular foods? For a global brand like Domino’s, the answer is: you don’t. Instead, you introduce an American-founded brand launched by local ownership, which sources 100 percent local ingredients to create what is ultimately a local pizza menu. The […]
Mendoza Films have completed a highly collaborative project for Amstel, in which directorial duo David Wynn-Jones and David Alcalde combine their expertise to create the story of how their Oro brand beer is made. Devised by Publips and produced through Barcelona’s The Gang, ‘The Journey’ raises the profile of the premium beer following its recent […]
A new event by Whiskey Affair is making a debut in London in November 2015. A lively and fun night out for any fans of whisky who may discover new brands, drinks and favourites along the way. Split into four sections: scotch, bourbon, whisky and whisky cocktails, there is something for all levels of knowledge […]
Whisky brand Ballantine’s launched a new digital tasting experience in east London on Wednesday September 30, and has plans to roll the concept out globally. Developed in collaboration with Aesop Agency, the Prestige Taste Experience centres on custom built, fully interatctive digital tasting table, which is housed within a Story Room. The latter features 360-degree […]
Glenfiddich released a new expression to its permanent portfolio: Glenfiddich 14 Year Old. Exclusive to the United States, the bourbon barrel reserve is a celebration of American spirit. It pays tribute to the shared history of American and Scotch whisky, and the American Oak ex-bourbon barrels that are the backbone of the single malt Scotch […]