McDonald’s Revamps Online Menu Design

McDonald’s Revamps Online Menu Design

Fast food company McDonald’s has recently redesigned the menu portion of their website, and it is a design treat to the eyes. The redesigned Full Menu Explorer features the complete McDonald’s menu, with every item laid out entirely on a single, endless scrolling page of their website. Everything from the Big Mac to the Sundaes […]

Johnnie Walker Serves Up Clear Statement on Responsible Drinking

Johnnie Walker Serves Up Clear Statement on Responsible Drinking

If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. The Glass Car is a […]

Betty Crocker Reveals This Year’s Red Hot Holiday Trends

Betty Crocker Reveals This Year’s Red Hot Holiday Trends

From coast to coast, the Betty Crocker Test Kitchen experts have their “spoon” on the pulse of the most exciting, surprising and delicious trends this holiday season. Making home for the holidays even more memorable, the experts have revealed their annual top 10 Red Hot Holiday Trends, as well as recipes to help you bring these […]

Pinnacle Vodka & Cinnabon Join Forces For An Industry-First Vodka Innovation

Pinnacle Vodka & Cinnabon Join Forces For An Industry-First Vodka Innovation

Pinnacle Vodka, one of the leading imported premium vodka brands, together with Cinnabon, Inc., the maker of World Famous Cinnamon Rolls, have introduced a first-ever irresistible indulgence with Pinnacle Cinnabon Vodka. The latest creation from Beam Inc. fuses the mouthwatering flavors of Cinnabon cinnamon rolls with Pinnacle Vodka’s award-winning vodka to deliver the ultimate indulgent […]

Safeway Launches Holiday Campaign to Fight Hunger

Safeway Launches Holiday Campaign to Fight Hunger

Safeway Inc. announced the launch of its  Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks. The company is joining with customers, Kraft, local food banks and broadcast partners to collect food donations at Safeway stores through Christmas. To […]

Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities […]

The Kraken Rum Releases “Black Ink” on Unsuspecting Nation

The Kraken Rum Releases “Black Ink” on Unsuspecting Nation

It’s happened: The Kraken has burst from the realm of myth into the living world—and into living rooms across America. Premium spirits importer Proximo Spirits has launched a new television and digital campaign for it’s rum brand, that features the eponymous, epically-proportioned Kraken destroying a ship in jaw-droppingly photo-realistic high definition. The action is set […]

The Greek Gods Brand Introduces Honey Peach to its 24oz. Yogurt Lineup

The Greek Gods Brand Introduces Honey Peach to its 24oz. Yogurt Lineup

Bright peach flavor combined with the sweet flavor of honey is delivered in the rich, velvety yogurt customers expect from The Greek Gods brand. This new flavor will be available in a convenient 24 oz. tub—ideal for sharing with the entire family. Divine on its own—it is delicious with fresh fruit or granola or instead of […]

Jack Daniel’s Brings Special Edition Frank Sinatra Whiskey to Canada

Jack Daniel’s Brings Special Edition Frank Sinatra Whiskey to Canada

The true and timeless relationship between Frank Sinatra and Jack Daniel’s has received a satisfying salute with the Canadian launch of Sinatra Select. Destined to be remembered as one of the finest releases by Jack Daniel’s, this special edition Tennessee Whiskey celebrates a legendary friendship that lasted more than half a century. The barrels used […]