Effectiveness of Change4Life’s new Campaign

A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.

Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]

Carlsberg strikes a new deal with Premier League

Carlsberg strikes a new deal with  Premier League

Carlsberg and the Premier League have agreed a new three year deal for Carlsberg to be the Official Beer Partner of the Barclays Premier League. The deal will run for three seasons from 2013/14 until the end of the 2015/16 season. This partnership offers a unique range of rights and opportunities for consumers to engage […]

Milk for the Liver – New Technology to control Age and Beauty from Within

LYCOTEC, a Cambridge UK based company has published results of the first successful double blind placebo controlled trial on a patented milk serum/protein product which can reduce liver inflammation, and as result of this, reverse metabolic, vascular and tissue parameters, growth of which is associated with age. The average 5-year-old child in the Western world […]

Skittles aim to mesmerize with new ad campaign

Skittles are taking interactivity to the next level with their latest ‘Telekinize The Rainbow’ campaign. A Facebook app that allows you to control a single Skittle with your mind, in an interactive, multi-user experience created by the guys at Clemenger BBDO in Sydney. The campaign plays into the global creative framework, and spits out a […]

Dubai to get landmark Doner Kebab store

January 2013 sees the launch of Doner Kebab's flagship store in Jumeirah Lake Towers.

This month will see the long awaited launch of the first real Doner Kebab franchise as it prepares to open its doors to a new generation of customers in Dubai. Since its launch in Berlin back in 1971, Doner Kebab has been committed to crafting and perfecting its unique blend of traditional spices and innovative […]

Lipton Brews New Marketing To Make Hot Tea Cool

Lipton, the pioneer and innovator of tea for over a century, is putting the spotlight on their iconic black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand today unveiled a new national advertising campaign for its classic black tea, a first in over 20 years. The multi-channel […]

Bacardi acquires St-Germain Liqueur

Bacardi acquires St-Germain Liqueur

Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the super-premium elderflower liqueur. “St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, […]

Ali Landry reveals Doritos’ Crash the Super Bowl finalist

Celebrating 15 years as iconic 'Doritos Girl,' Ali Landry Unveils Finalists on Doritos Facebook Page; Fans Can Vote for Their Favorite Spot from January 4 to January 29.

Ali Landry reveals Doritos’ Crash the Super Bowl finalist

Iconic “Doritos Girl” Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again when she announced the five finalists for this year’s Doritos Crash the Super Bowl contest. Selected out of thousands of entrants, the five finalists will now compete for […]