Demanding what you want, how you do and don’t want it, and when you want it are hallmarks of Millennials, the 69 million US adults currently age 18-34, and its not just about food. Simmons data show that the Millennial age cohort is significantly more likely than those 35+ to like standing out in a […]
Sydney’s newest attraction, The Calyx opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, to form the centrepiece of the Garden’s 200th Birthday. The Calyx is a world-class horticultural experience that fuses art, theatre and flora through themed exhibitions. Launching with ‘Sweet Addiction’, the inaugural exhibition explores the botanic story of […]
Public Health England (PHE) has launched its first hackathon in Manchester, inviting developers to come up with apps and other digital services to encourage healthy living in children. The initiative follows the success of PHE’s Change4Life campaign in January, centring on an app which measures how much sugar is contained in day-to-day products. Four months […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Anheuser-Busch’s Budweiser is taking its longstanding tradition of patriotic packaging even further this summer by replacing “Budweiser” with “America” on the front of its 12-oz. cans and bottles. The brand is also modifying Budweiser’s iconic label to add copy that is central to American history, including phrases from the Pledge of Allegiance and lyrics from […]
Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]
Hungry commuters were treated to a nostalgic trip to the arcade this morning as they discovered the 2-metre high ‘RooMachine’ installed in Waterloo Station. Inspired by the experience of using a classic slot machine – including the thrill of winning – the RooMachine offers players the chance to pull the lever and spin the bespoke […]
Maltesers is set to make a return to UK TV screens from May 7th with its new advertising campaign from AMV BBDO. Maltesers believes that life is better when we don’t take things too seriously and the new campaign shows people demonstrating this lighter attitude to life with the help of Maltesers. The TV campaign debuted during […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
BMB agency has launched a fun UK campaign for Pom-Bear that lets parents know the bear-shaped snacks are free from gluten, artificial flavouring or colours – and clothes. The £1.5m campaign positions Pom-Bear as the ultimate innocent snack for kids free from nasty ingredients, and adds humour to the message by bringing the bears to […]