Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience

Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, by transporting them to Brazil’s coffee fields using their mobile phones and an ingenious viewer developed by Google. After downloading the Nescafé 360˚ app, which is also available for Android and iPhone, consumers can slip their mobile into a Nescafé-branded […]

Belvoir Launches Campaign To Support The British Hedgehog

Belvoir Launches Campaign To Support The British Hedgehog

Premium drinks producer, Belvoir Fruit Farms has launched a bottle top collection campaign to support the British hedgehog. Working in conjunction with Tiggywinkles Wildlife Hospital, Belvoir is urging its consumers to do what many might have done as children and collect bottle tops.  With a nod to the classic Blue Peter milk bottle top campaigns, […]

Arla’s New ‘LowCal’ Yoghurt Concept Offers Easy Way Into Weight Management

Arla’s New ‘LowCal’ Yoghurt Concept Offers Easy Way Into Weight Management

Arla Foods Ingredients has launched a natural solution that makes it easy for dairy companies to tap into the weight management category with products carrying authorised nutrition claims on the label. Nutrilac LowCal is available in two formulations: with whey protein, or with whey protein + prebiotic fibre. They are ideal for creating low-fat stirred […]

Burger King UK Announces New Black Burger For Halloween

Burger King UK Announces New Black Burger For Halloween

Burger King restaurants are launching the Halloween Whopper sandwich, a burger unlike any other in the UK, with a black bun. While the pitch-black bun gives the Halloween Whopper sandwich a look that may make some think “hmmmmm?” the burger’s classic Whopper flavours will have tasters saying “mmmmm.” Inspired by the Burger King brand’s Black […]

Costa Coffee Uses Periscope To Broadcast Flat White Coffee Art Battle

Costa Coffee Uses Periscope To Broadcast Flat White Coffee Art Battle

Costa Coffee is tapping Periscope, the Twitter-owned live broadcasting app, to stream a barista battle to create the perfect coffee art. Two teams of Costa Coffee baristas will be challenged to pour a perfect ‘flat white’ coffee, complete with florette design. The pour-off will be broadcast live on 29 September for an hour through Costa […]

Carlsberg Launches “Cheers to Green Ideas” Crowd-Sourcing Campaign

Carlsberg Launches “Cheers to Green Ideas” Crowd-Sourcing Campaign

Carlsberg launched the “Cheers to Green Ideas” competition in partnership with Copenhagen-based Think Tank, Sustainia. Organisations, companies and members of the public around the world are invited to take part in the competition by submitting ideas on how to make Carlsberg beer more sustainable. The ideas provided must help Carlsberg improve the environmental impact of […]

Scots Have a Lot to Say About Laphroaig Scotch Whisky in Latest Ad

Scots Have a Lot to Say About Laphroaig Scotch Whisky in Latest Ad

Laphroaig whisky is celebrating its 200th anniversary in 2015. In honour of that fact, the brand has made a thoroughly entertaining film as part of it’s popular and brutally honest ‘Opinions Welcome’ campaign. The film stars a selection of locals from the distillery’s home on the Island of Islay in Scotland, and their candid opinions […]