Marks & Spencer have launched the latest instalment of their long-standing ‘Adventures in Food’ campaign entitled ‘Adventures in Fiesta’ – a range entirely inspired by the Americas. This curation of the cuisine of a specific cultural region is an unprecedented move from the luxury food retailers who have ‘explored Peruvian markets, got our hands dirty at the fire […]
The Judging Session of The 18th FAB Awards recently concluded in London and we got exclusive access to to sit with the judges and get their thoughts on the various projects they got to see over the various sessions. Here is our interview with the three jury chairs for the Packaging Design, Advertising & Innovations and […]
Mars, Incorporated have once again been named The Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 18 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “We are deeply honoured to receive this prestigious award […]
A supposedly leaked Krispy Kreme email sent to “store managers” gained the brand substantial traction on social media with the suggestion that it is set to roll out a new doughnut filled with Nutella. The news that the wares are set to hit stores 27 May caused considerably engagement online, either marking a good bit […]
Havas Worldwide London has launched a TV ad for the new range of breakfast pancakes, croissants and waffles for Birds Eye, bringing back the much-loved 80’s ‘Waffly Versatile’ jingle. Finger Music was enlisted to re-create the famous song for a new series of ads, directed by Olly Williams at Another Film Company. The original 1980’s […]
Carlsberg has this week rewarded charitable people who pledged 90 minutes for their nation, with tickets to watch England matches as part of its UEFA Euro 2016 campaign, If Carlsberg Did Substitutions. Putting its own twist on the stereotypical charity fundraiser, Carlsberg unleashed a team of ‘super fundraisers’ outside a busy London train station – […]
The internationally award-winning Windspiel Premium Dry Gin is now also available in the United Kingdom. Together with the Windspiel tonic water especially developed to complement the gin, gin-loving members of the UK Craft Gin Club are now being given an exclusive opportunity to experience the perfect G&T from Germany. To make the G&T experience even […]
McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]
April Fools’ Day was a month ago, but KFC is only just now announcing that it has made two edible nail polishes that bring the classic tagline, “Finger Lickin’ Good,” grossly to life. Ogilvy & Mather worked with food technologists at McCormick, the spice company that provides KFC’s secret mix of 11 secret herbs and […]
United Biscuits has announced a brand new advert for its biscuit range, Go Ahead! Directed by Blink Production’s The Bobbsey Twins From Homicide and featuring hit music from Jason Derulo, the 30 second ad will support the brand’s relaunch, encouraging consumers to make smart snacking choices through its ‘Snack Smart’ proposition. Using GIF-related humour to bring […]