A deaf dance teacher from London is the star of the next chapter of Smirnoff’s ‘We’re Open’ ad campaign, which celebrates inclusivity. Teacher Chris Fonseca teaches other deaf people that there are other ways to enjoy music beyond hearing it and shows how they can still feel the beat on the dance floor. The film […]
No one needs more swag than at SXSW. But what if you could trade in your tees and cozies for something really worth something, like headphones or VIP concerts? That’s the idea behind the SXSW activation from Hershey’s TAKE5: an exchange that lets you trade your branded merch for something better. The TAKE5 Swag Exchange, […]
To promote itself as a ‘lighter’ drinking option, Pepsi Light or Diet Pepsi as it is know is some parts of the world, has unveiled a new bottle packaging that resembles a dumbbell. The bottle was created with the help of Brazilian advertising agency AlmapBBDO, and was promoted in gyms in the form of a dumbbell rack.
Walkers Crisps is pushing its Champions League marketing with Guerrilla advertising on the streets of Europe, using an undercover choir to surprise members of the public with a live rendition of the tournament’s famous theme tune. The PepsiCo-owned snack company took their ‘Choir of Champions’ to London, Munich and Madrid to get fans #GameReady as […]
M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the chicken or the […]
For its ReTweets of Love campaign, fans who expressed their love for Diet Coke via Twitter got more than they expected. Coca-Cola surprised selected fans by not only re-tweeting them, but returning their tweets as unique artworks. The campaign was an extension of Coke’s ‘Get a Taste’ Campaign, with artists, Erin Marinovich, Marta Cerda Alimbau […]
Heineken has used the access it gets as a Champions League sponsor to create a short, prank-style film about ditching watching the match round your friend’s house when you get a ticket to the game. ‘The Dilemma’ follows Simone, an Italian fan who normally watches the football with his friends but avoids their calls after […]
Beverage brands are to pay a levy on the sugary drinks they sell which will raise £520m for primary school sports initiatives, the chancellor George Osborne has announced. The tax will arrive in two years with brands falling into one of two different bands depending on how much sugar is in their drinks, though it […]
Digital publisher Concrete Playground has announced a brand new series of video and editorial content as part of a broader native campaign, created in partnership with Jameson Irish Whiskey. The content series, dubbed The Rewriters, is the latest native campaign project from the Sydney-based publication. It will appear on Concrete Playground — winner of Best […]
Campbell Ewald has launched its latest work for MilkPEP’s ‘Built With Chocolate Milk‘ campaign featuring USA Team Swimming athletes, Tyler Clary and Jessica Hardy. The TV spot, launching nationally in the US on March 27th, showcases these world-class athletes, giving an up-close look at how their preparations for the Summer Olympics have been ‘Built With […]