The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. Starting in mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – will be featured on 8-oz. glass […]
Hellman’s is set to launch its largest ever summer campaign after investing £10m in a push to support its new, premium range of BBQ and Hot Sauces. Called ‘Grilltopia’ the campaign is set to break in May and aims to drive association of Hellman’s mayonnaise offering with BBQ and grilling occasions over the summer, with […]
dCell India, the design consultancy of MullenLowe Lintas Group, has developed the visual pack architecture for Raw Pressery’s benefit and classic range of juices. Cold-pressed juice brand Raw Pressery has been founded by entrepreneur Anuj Rakyan and is unique in the sense that its products are made from a combination of fruits, vegetables, nuts, spices […]
The Whiskey Affair continues it’s UK-wide tour by returning to London on the 23rd April. Coming on the back of their hugely successful Brighton event, it’s a lively and fun night out for any fans of whiskey where they can discover new brands and blends,and hopefully pick up a few favourites along the way. With […]
McDonald’s is aiming to remind customers that over 600 of its stores are open 24 hours in the fast food chain’s latest campaign called ‘We are awake’. Created by Leo Burnett London, the 60-second and two-30 second TV adverts feature real people as they go about their evening and night time activities from studying to […]
With the USA release of Mtn Dew Black Label the brand is unveiling a ‘deeper darker DEW.’ A carbonated soft drink made with real sugar, crafted dark berry flavour and herbal bitters, Mtn Dew Black Label is made for those times when DEW Nation wants to live it up – with a touch of class – and represents […]
The UK’s fastest growing mint brand is bringing its ‘Who Says No to Mentos’ campaign to the streets of London, with a high profile taxi takeover activation. This latest promotion burst, follows the success of billboard advertising, interactive photo booths and extensive city centre branding in Birmingham and Manchester. Live since 14th March, this month […]
They say it always tastes better when you make it yourself – but at the same time, there’s nothing like the consistency that comes from a trusted brand. Heinz is offering to make it so that one ketchup fan does not have to choose between these two apparently irreconcilable priorities, by offering a bespoke bottle […]
Burger King reheated some past ideas to cook up the new Angriest Whopper, a red-bun burger that could help the chain reinforce its flame-grilled and spicy branding and entice diners to spend a bit more. The Angriest Whopper announced recently follows 2015’s A.1. Halloween Whopper, which had a black bun. It also follows the Angry […]
Jay Pharoah, comedian and cast member of NBC’s Saturday Night Live, is teaming up with Pepsi Spire, the innovative digital beverage fountain, to inspire consumers to raise the flavour of their favourite Pepsi beverages with totally customizable creations. To encourage consumers to raise the flavour of their favourite beverages, Pharoah “crashed” the Pepsi Spire fountain […]