“Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with […]
Budweiser is bringing back Dream Goal, its hunt for the greatest amateur goals from across the country. 2016 will see the addition of Liverpool FC legend Jamie Carragher to the judging panel, alongside top pundit Jamie Redknapp and broadcaster Ed Chamberlin. The trio feature in a brand new Budweiser Dream Goal launch ad celebrating the goal-scoring […]
It all began in October 2015, when Cadbury announced they would be bringing the Milk Tray Man back to our screens, after a 13 year absence. Not just this, but they were recruiting a new hero for the campaign. After a lengthy audition process, the brand managed to whittle it down from twenty thousand applicants […]
The Martell House unveiled a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition. A contemporary expression of French Art de Vivre The French Touch […]
Pepsi Max is of the first UK brands to partner with Snapchat to bring Sponsored Lenses to users. The drinks giant is turning selfies into ads for its ‘Chelfie’ Valentine’s Day push. Available for 24 hours on 14 February, the drive will see users give their pictures “a cherry-flavoured” makeover. A special effect filter will superimpose […]
BrewDog is attacking bête noire Diageo in a low-budget campaign that makes fun of Guinness’ famous ‘Tick Follows Tock’ advert. BrewDog co-founders James Watt and Martin Dickie dress up as a pantomime horse and go on an outing to a local leisure centre to parody the Guinness ad, which originally featured CGI horses appearing from […]
As part of its successful Moment Marketing strategy for KitKat, J. Walter Thompson has created 2 tactical radio ads designed to point the brand’s witty observations directly at the most romantic of holidays. And possibly make people a little nauseous. The first, called “I’ll get her”, will be released on 12th February, two days before […]
Carling announced the launch of its latest on-pack promotion, offering consumers the chance to win one of ten £5,000 holiday prizes. The £5,000 Holiday Getaways promotion was designed by Carling to encourage consumers to make the most of their extended bank holiday weekend. The ten £5,000 holiday voucher prizes offer winners the choice to book […]
Dark chocolate and wine have a great deal in common. For both, the long road from cultivation to fermentation to production can be seen as a journey of chemical evolution. This is just the beginning of the story. Next there is the matter of storage and ageing, during which the journey continues. Oxygen and other […]
McDonald’s has worked together with Leo Burnett Dubai to come up with an eye-catching campaign. Taking reference from the Pantone colour chart, the agency has broken down some of McDonald’s signature burgers, and placed each ingredient on “swatches” labeled with their names. For example, the McChicken consists of sesame seed bun, mayonnaise, lettuce, a McChicken […]