The UK may be a nation of dieters, but it seems that many are failing to keep track of their calorie consumption. Indeed, new research from Mintel reveals that well over one third (37%) of Brits don’t know how many calories they consume on a typical day. Despite official guidelines recommending that women consume no […]
The Kraft Heinz Company has teamed up with strategic brand design agency, Bulletproof, to create branding and graphic design for its newest launch – a portable 3.2 oz Kraft Dressings pouch available in five great flavours. Discerning consumers can now enjoy the flavours they know and love, free from the fuss of portioning their larger […]
Kraft is one of the many brands that has jumped on the ‘artificial-free’ bandwagon over the past year to try and appeal to increasingly health-conscious consumers, but the brand has taken a decidedly unique approach to marketing its newly natural macaroni & cheese. In April 2015, Kraft announced that its mac & cheese would be made […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]
Mystery has been the design agency for “foodpreneur” and blogger Olivia Wollenberg since 2014, not long after she started her Livia’s Kitchen brand. Having been diagnosed with food intolerances, Olivia combined her passion for food, her desire to create a healthier, intolerance-free life for herself and an interest in business to start her own company. […]
After a year in the making, Southpaw has announced the launch of 3 Ginger Monkeys – an innovative new beer that has been brewed, branded and brought to market by the agency’s winning #GreatSouthpawBrew team. 3 Ginger Monkeys is one of the first entrepreneurial projects to come out of Southpaw’s new start up platform, Southpaw […]
Jacob’s Creek has announced a new partnership with the BNP Paribas Open as the official wine and promotional partner. The annual event, which takes place in Indian Wells, Calif., from March 7-20, is the biggest two-week combined ATP World Tour and WTA professional tennis tournament on the planet. Ticketholders will be able to find Australia’s […]
Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]
To showcase once again how Heineken is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the US, Heineken has launched the “Soccer is Here” campaign, which debuts a hat trick of renowned players as spokespeople, including International Spanish star and New York City Football Club (NYCFC) captain, David Villa, […]
Volvic has announced a new seven-figure sponsorship deal with Channel 4, marking the first time that the Danone-owned brand has sponsored TV programming. Volvic will sponsor Channel 4’s new programming strand, unstoppable Moments on 4, until the end of 2016. The sponsorship was brokered by MEC and will cover a number of popular shows on […]