OREO Dunk Into Ireland

OREO Dunk Into Ireland

Mondelez have launched their first outdoor campaign in Ireland for OREO, the “Dublin Twist”. Created by Draftfcb London, the campaign will appear across Dublin. This great opportunity for OREO is the result of PHD winning €150,000 of media space in JC Decaux’s “Fame – The Agency Edition” competition. Following on from the Cannes Lions Cyber […]

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]

DECIDE. Designs Penn State Pretzels’ Halloween Pack

DECIDE. Designs Penn State Pretzels’ Halloween Pack

Pan-European creative consultancy DECIDE. were briefed by Penn State to create a limited edition Halloween pack for their Pretzels. Grant Marshall, Creative Director at DECIDE. said, “DECIDE. has created a unique proposition for Halloween whilst still allowing the pack to sit comfortably within the visual territory of the core range”. The seasonal pack was designed as […]

Chocolate vs. Iron For Kellogg’s Krave

Chocolate vs. Iron For Kellogg’s Krave

Household favourite cereal brand Kellogg’s Krave have released the latest video in their Time 2 Melt campaign. ‘Iron’ is the latest instalment in the online branded content series created by global digital marketing agency Isobar and shot and produced by boutique production and post-production company Motion Picture House. In the series of videos, which began […]

Pizza Hut Preps Personalisation Drive to Grow Online Sales

Pizza Hut Preps Personalisation Drive to Grow Online Sales

Pizza Hut is bringing its analytics and mobile platforms closer together to hone its Customer relationship management (CRM) strategy and drive online sales through personalised offers. The company, which was spun off from its restaurant arm last year, is planning to beef up its CRM offering at the start of 2014 with updates to its […]

Two Thirds of Australians Say Alcohol Ads Should be Banned From Sport

Two Thirds of Australians Say Alcohol Ads Should be Banned From Sport

A potentially seismic change in advertising around sports may be heralded after a report commissioned by the Salvation Army found that more than two thirds of Australians want to ban alcohol advertising in sport. 67.2 percent of over 1000 polled said alcohol sponsorship should be phased out. The survey was undertaken as part of the […]

Budweiser Brings Time-Honored Brewing Process to Life with New Brewmaster Tour

Budweiser Brings Time-Honored Brewing Process to Life with New Brewmaster Tour

Since 1876, Budweiser has been brewed by skilled brewmasters using techniques and processes that have been passed down from generation to generation. Now, the brewmasters behind every bottle, can and keg of the great American lager are launching a mobile brewing experience to provide consumers their own taste of the art, science and passion that […]