Coca-Cola Unveils Broad Array of New Products, Packages at NACS

Coca-Cola Unveils Broad Array of New Products, Packages at NACS

With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first time since 2010, executives from Coca-Cola didn’t have to travel very far from the company’s downtown headquarters to the show’s location at the Georgia World Congress Center. That was probably a good thing considering that they certainly had their hands […]

Pringles Delivers New Twist With Limited Edition Seasonal Flavors

Pringles Delivers New Twist With Limited Edition Seasonal Flavors

When it comes to holiday traditions, everyone has their favorites – from Thanksgiving football to ugly sweater parties or family desserts. According to a recent survey commissioned by Pringles, Americans value listening to holiday tunes, taking family holiday photos and caroling most, with Black Friday shopping being their least favorite tradition. This season, Pringles is […]

BBDO & Starbucks Encourage China to Engage in Real Conversations

BBDO & Starbucks Encourage China to Engage in Real Conversations

BBDO has launched an exciting new campaign in partnership with Starbucks China, to encourage people to take time away from their busy lives to engage in real conversations. Starbucks China is seen as aspirational, authentic and international; a place to connect with others in a meaningful way. With this in mind Starbucks paired up with […]

OREO Dunk Into Ireland

OREO Dunk Into Ireland

Mondelez have launched their first outdoor campaign in Ireland for OREO, the “Dublin Twist”. Created by Draftfcb London, the campaign will appear across Dublin. This great opportunity for OREO is the result of PHD winning €150,000 of media space in JC Decaux’s “Fame – The Agency Edition” competition. Following on from the Cannes Lions Cyber […]

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Arsenal’s Jack Wilshere Stars in Weetabix Campaign

Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]

DECIDE. Designs Penn State Pretzels’ Halloween Pack

DECIDE. Designs Penn State Pretzels’ Halloween Pack

Pan-European creative consultancy DECIDE. were briefed by Penn State to create a limited edition Halloween pack for their Pretzels. Grant Marshall, Creative Director at DECIDE. said, “DECIDE. has created a unique proposition for Halloween whilst still allowing the pack to sit comfortably within the visual territory of the core range”. The seasonal pack was designed as […]

Chocolate vs. Iron For Kellogg’s Krave

Chocolate vs. Iron For Kellogg’s Krave

Household favourite cereal brand Kellogg’s Krave have released the latest video in their Time 2 Melt campaign. ‘Iron’ is the latest instalment in the online branded content series created by global digital marketing agency Isobar and shot and produced by boutique production and post-production company Motion Picture House. In the series of videos, which began […]