Food Artists Make Life-Sized Unicorn Cake Filled With Rainbow Layers

Food Artists Make Life-Sized Unicorn Cake Filled With Rainbow Layers

Managing director of ‘Cakehead Loves’, Miss Cakehead, created a phenomenal edible landscape with her team of food artists that included a life-sized, rainbow-filled unicorn. The completely edible and fantastical wildlife landscape included frog-shaped cookies, a meringue-covered teepee, honeycomb beehives, pastry butterflies, a milk fountain, and chocolate cookie soil with carrots made of carrot cake. The […]

World’s First Square Wine Bottle Released

World’s First Square Wine Bottle Released

California producer Truett-Hurst has launched the world’s first wine range housed in square bottles. Called California Square, the trio’s packaging was designed by Kevin Shaw of forward thinking drinks packaging design firm Stranger & Stranger. The design’s square shape, retro graphics and screen printed label hark back to old spirits bottles. The three-strong California Square […]

Crosta & Mollica Continues to ‘Rise’ With New Range at Waitrose

Crosta & Mollica Continues to ‘Rise’ With New Range at Waitrose

Following increased enthusiasm for Crosta & Mollica’s ‘really Italian’ authentic regional breads and savoury snacks sourced from genuine Italian bakers, a delicious new range is being introduced into Waitrose. Range has a mix of  savoury snacks and breads, which are listed below: Savoury Tarallini with Pugliese Tomato Building on the success of the classic Tarallini with […]

Heineken Unveils Product to Bring the ‘Perfect’ Draught Beer to Living Rooms

Heineken Unveils Product to Bring the ‘Perfect’ Draught Beer to Living Rooms

Heineken has unveiled a coffee-machine style home appliance it claims will bring the perfect’ draught beer to living rooms in the hopes of pushing its lesser-known brands into new drinking occasions. The high-end appliance, dubbed Sub for the way it pressurises beer similarly to a submarine’s environment, is shaped like a barrel on its side […]

Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space

Experiential Campaign Puts Two Metre Tall Chip Packs in Retail Space

Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels. The event includes the placement of 2 metre tall Kettle Chunky Chip packets.  The creative was designed by Scarlet Design. “It used to be that special builds were few […]

Baileys Launches Stylish Shots On The Go Pop-Up Photo Booths

Baileys Launches Stylish Shots On The Go Pop-Up Photo Booths

To celebrate the launch of Baileys Vanilla Cinnamon, the Diageo owned brand took to the streets of New York City to host pop-up photo booths giving ladies the chance to take their own “Stylish Shots on the Go!” Inspired by Bailey’s new signature drink, the Glamour Shot, the photo booths are answering the call of women […]

Nestlé Pledges to Achieve Zero Waste in Europe by 2020

Nestlé Pledges to Achieve Zero Waste in Europe by 2020

Nestlé has announced it will achieve zero waste in all of its 150 European factories by 2020. This means that no factory waste will go to landfill or be incinerated without energy being recovered from the process. “The decision to achieve zero waste illustrates Nestlé’s commitment to environmentally sustainable business practices,” said Laurent Freixe, Nestlé […]

Sun Branding Solutions Acquire FoodSpecifications.com

Sun Branding Solutions Acquire FoodSpecifications.com

Sun Branding Solutions announced that it has acquired food specification software business, FoodSpecifications.com. FoodSpecifications.com is a software tool which collects, manages and distributes product information such as specification details, nutritional data and packaging information. The solution is offered as a cloud-based subscription model, with information housed in the software available over the web 24 hours […]