BBDO Guerrero recently launched a new campaign for the Philippine Department of Tourism that promotes the biggest gastronomical event in the world – Madrid Fusion Manila. This global event, which was successfully hosted by the Philippines in 2015, will once again celebrate culinary artistry by showcasing a variety of world-renowned chefs from Spain, United States, […]
To promote the new, innovative ‘Create Your Taste’ service now available in New Zealand, McDonald’s has launched a campaign where locals can become a part of history by creating their own burgers. With literally millions of unique burger combinations to be made, the possibilities are endless and McDonald’s has turned their burger-lovers in to burger […]
McDonald’s in France has erected a billboard looking to misdirect drivers looking for Burger King – in a new ad. The ‘Directional billboard’ campaign from TBWA Paris has been erected in a reclusive spot to hit home that McDonald’s is always the closer option. The company claims to have over 1,000 McDrive Thrus in the country, […]
Anheuser-Busch announced the upcoming launch of Best Damn Cherry Cola, the second offering from Best Damn Brewing Co. in the US. Hitting shelves March 7, Best Damn Cherry Cola is aged on whole cherries after brewing for a flavourful, harder take on the timeless taste of cherry cola. “Best Damn Cherry Cola continues to build […]
Diageo has entered into an agreement with Dr Vijay Mallya under which he has resigned from his position as Chairman and non-executive director of United Spirits Limited (USL) and from the boards of other USL group companies. Following Dr Mallya’s resignation, the USL board will appoint Mahendra Kumar Sharma, currently independent non-executive director and Chairman […]
AB InBev said it would up spend on sales and marketing in 2016 to boost its top global beer brands and get younger consumers to see beer in “new and fresh ways”. The global brewer unveiled its plans during its full year results for 2015, reporting revenue growth of 6.3%. Revenues of its three global […]
Belvoir Fruit Farms is launching a limited edition of its popular 75cl Elderflower Pressé with a special ‘You’re Lovely’ label to coincide with an eight week Facebook promotion, which runs from 29 February, just in time for Mother’s Day. The ‘You’re Lovely’ label gives details on how people can nominate someone they think is lovely […]
The Co-op has launched a Mother’s Day campaign, continuing its recent efforts to firmly attach the retail brand to special days in the calendar. Urging people to throw their mum ‘The Mother of All Tea Parties’ at home, the campaign features Co-op’s range of tea and cake products as well as its own brand prosecco. […]
In anticipation of FC Barcelona’s UEFA Champions League match against Arsenal, Gatorade announced that Lionel Messi, five-time World Player of the Year, would star in his own Gatorade creative campaign, ‘Messi Don’t Go Down.’ The new campaign debuted with a 60 second TV and digital commercial available globally on Monday, February 22nd. The creative campaign by […]
Messina Hof Winery, one of the oldest Texas wineries, is launching a new look. Set to hit the shelves this spring, the transition is aimed to create a better customer experience with a focus on increased overall quality. “Through detailed research and development, we were able to create an elegant label that reflects the core […]