Jimmy’s Iced Coffee, the family owned range of ready-to-drink iced coffees, is on a publicity push. Founded in 2010, the brand has gone from listings in high end outlets like Selfridges and Whole Foods to the mainstream off the back of deals with the likes of Tesco and Waitrose over the last five years. With […]
Pizza chain Papa John’s wants people to know that it won’t be next in line to jump on the natural food bandwagon – because it was there long before its competitors were. Now that ‘organic,’ ‘preservative-free,’ and ‘natural’ are the latest food buzzwords, Papa John’s is capitalizing on its ‘better ingredients, better pizza’ tagline like […]
Tanqueray asked a band to re-record a 1920s jazz version of Iggy Azalea’s Fancy for a campaign airing in Spain. The new ad, which is part of the brand’s existing ‘Tonight We Tanqueray’ position, was created by Mother for the Spanish market and is understood to be airing in the UK at a later date. […]
Pussy Natural Energy Drinks is unveiling a raft of new creative including an updated can design with new product details, a new price point option, and a revised tray offering which features the playful new ‘Outrageous’ positioning. This is in response to eight months of strategic brand insight work in partnership with award winning creative […]
As part of its goal to provide an unforgettable experience, Casa Bacardí Visitor Center announces the launch of “Casa Bacardí Special Reserve” hand- bottled rum, a unique project that will allow guests to fill their own bottles with a new extension of Bacardí rum. This new initiative aims to invoke the use of the five […]
This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people’s perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow – positioning the drink as […]
Food and drink producers along with tourism businesses are set to team up at a major event this year designed to bring hundreds of thousands more tourists to Scotland by developing and branding it as a food destination. The Taste for Tourism event, with the tagline ‘Has Scotland got what it takes to be a […]
Grocery prices in July fell by 1% month on month according to data from groceries website mySupermarket. After a small rise in June – the first increase in price in 2015 – prices continued to fall from £86.84 for an average basket of products in June, to £86.11, a weekly saving of 73p. When compared […]
Fiji Water, One of America’s premium bottled water brand, announced the launch of its new 700 mL bottle size. Designed for the active lifestyle, Fiji Water now fits effortlessly everywhere, from fitness equipment and gym bags to car cup holders and beyond. As Fiji Water celebrates its 20th anniversary, the sleek new look, which marks the first […]
When the sun comes out, innocent know that drinkers look for alternatives to water to quench their thirst. The beverage company felt that they could fill a gap in the market for a light, refreshing and healthy drink that also tasted good, so they have been busy in the Fruit Towers kitchen blending our new […]