Sky and Molson Coors have announced an exciting new signing with the national launch of a limited release transfer window beer, Done Deal (4% ABV). The special edition beer has been created to celebrate football’s January transfer window and is the first of its kind from the two companies. It will be brewed with English […]
Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion. The campaign […]
Following the success of its launch in Birmingham, Mentos, the UK’s fastest growing mint brand is bringing its outstanding ‘Who Says No to Mentos’ campaign to Manchester. Running until 3rd January, this exciting activation ranges from sampling to large-scale branding across the city. The activity kicks off this week, and residents of Manchester will be […]
More than a quarter (27%) of UK adults will suffer from at least four hangovers during the Christmas period, while 64% expect to overindulge during festivities, according to research from Coca-Cola. The soft drinks giant has published the findings as it gears up for its annual Designated Driver campaign, run in partnership with the Department […]
This holiday season Stella Artois wanted to give city-dwellers a taste of something they don’t get too experience too often — the wonder of a starry sky. Together with lead agency Mother London, and production company UNIT9, Stella Artois (whose name is derived from the Christmas star) has brought to life a pop-up installation that […]
Heineken is once again turning to design to help turnaround around one of its Mexican beer brands after seeing success with an overhaul of fellow Mexican beer Tecate. As one of the oldest beer brands in the country Carta Blanca has a loyal and older consumer base in the North of Mexico, however it had […]
Reflecting the evolving needs of today’s consumer and the increased desire for more good- and better-for-you choices on-the-go, PepsiCo announced the launch of a new, state-of-the-art food and beverage vending initiative called “Hello Goodness.” Debuting December 14, at the Beverage Digest Future Smarts Conference in New York City, the vending unit offers good- and better-for-you product […]
Reese’s shows us how it’s done in its latest ads that transform public outcry over its hideous Christmas candy into amusing visuals about tree-shaming. Reminiscent of the Starbucks Christmas cup debacle, fans of the brand took to Twitter to voice their disdain about Reese’s tree-shaped peanut butter candies looking more fecal than festive. The brand […]
Mondelez, in collaboration with Carat, Posterscope and Amnet, has launched a pioneering campaign on digital out-of-home. The campaign combines audience insight with live, real-time facial recognition data to deliver a scaled and optimized digital OOH solution for Cherry Ripe. The ground-breaking campaign, run for Cherry Ripe across Val Morgan Outdoor’s Pump TV network, is the first […]
Diageo has kicked off a consumer trial of its Johnnie Walker Blue Label connected bottle prototype as it looks to test out the technology’s ability to push personalised messages. From November 14, 500 bottles will go on sale in Thailand kitted out with Near Field Communications (NFC) to show targeted messages and exclusive content to […]