Old Mout, New Zealand’s best selling cider brand, has launched a dry style cider aimed squarely at beer drinking males. Crafted to be not as sweet as other ciders, Old Mout Hard Cider is a masculine alternative in a category often epitomised by lens flares and colourful pretty packaging. Partnering with L.A-based director Eric Kissack, […]
McDonald’s has launched one of its most emotionally charged campaign of 2015, reminding people about the power of affection, set in the festive season. The core creative of the campaign by DDB Hong Kong, focuses on the importance of hugging between families and loved ones. The spot tells the story of a traditional grandfather who […]
What will you be unwrapping this holiday? If your family and friends are keen globetrotters, there’s a good chance it might be whisky. When it comes to the festive season, travellers spend over $1bn on spirits in duty free to give as gifts. Of this, whisky is the number one choice for travellers, with 44% selecting […]
The Curry Club recently created a survey that discovered curry enthusiasts spend an average of £30,000 on curry in a lifetime, but what about curry fans who don’t have time to cook this delicious dish at home? Sanjay Sood-Smith and Thomas Cropper created Tuk In for people on the move, finally, tasty curry in a […]
Costa, famed for its coffee, has launched a food-focused proposition in Tottenham Court Road called Costa Fresco that will serve more than its standard fare of croissants, cakes and toasties. The cafe, which opens December 7, focuses on offering ‘oven fresh’ food including ‘handcrafted’ ciabattas, pastries, cookies and flatbreads to tap into the casual dining […]
If a tequila-infused beer isn’t enough to excite your senses, Anheuser-Busch is hoping its packaging will. Using smart label technology and LED lights, the company has started rolling out limited edition bottles for its Oculto brand that include illuminated labels. Here’s how the labels work: When you’re holding a bottle, your thumb activates a pressure-sensitive […]
As the countdown to the festive season starts millions of Brits already have one worried eye on the exhausting side of Christmas. On top of this, they have to contend with more and more Christmas ads, starting earlier and earlier, featuring traditional jingly bells, families around the turkey, re-recorded Christmas songs and all the usual […]
We’re nine months away from the start of the greatest sporting show on earth and on December 7, Kellogg’s is showing its support for Team GB on the road to Rio 2016. Kellogg’s partnership with Team GB will play a crucial role in enabling our athletes to arrive at the Olympic Games as best prepare as […]
McDonald’s Australia, has this week launched Bring Fries to Life, a campaign created by DDB Sydney and VML Australia, which utilises a variety of film mediums to announce the arrival of another world first from Macca’s – Loaded Fries. The Loaded Fries product lets Aussies top their Fries with either guacomole and salsa or bacon […]
Waitrose has introduced a new cat and dog food range with the brand and visual identity designed by Equator. The retailer wanted to snag a portion of the £1.6bn pet food market and tasked Equator with creating the strategy, brand name, visual identity and packaging for the ‘Mill Stream Farm’ range which launches UK-wide this […]