Treasury Wine Estates’ brand Lindeman’s is campaigning “to bring out the gentleman” in young Australian men through the launch of its new wine collection and brand campaign by J. Walter Thompson, Melbourne. Aptly named the Gentleman’s Collection by Dr. Henry John Lindeman, the campaign taps into the trend of ‘gentlemanliness’ in young Australian men. The […]
Joining in the countdown to Star Wars: The Force Awakens, an ice cream parlor has unveiled two limited edition Star Wars flavors. The flavours by Ample Hills Creamery are ‘The Dark Side’, which is made with dark chocolate ice cream with espresso fudge brownies, cocoa crispies and white chocolate pearls and ‘The Light Side’, bright […]
Marmite, the iconic British brand from Unilever, is launching two Christmas limited edition jars, which consumers can personalise – available to buy at a pop-up store in Westfield Shepherds Bush from 23rd November to 24th December and via the Facebook app, hosted on the Marmite Facebook page, from 23rd November. Consumers will be given the […]
The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing for a Christmas […]
Fortnum & Mason has rolled out its 2015 Christmas packaging designed by Design Bridge and illustrator Kristjana Williams. The agency worked on the visual identity across the brand’s range of Christmas products, and was tasked with capturing the feeling of the festive season, and to reflect Fortnum & Mason’s positioning as the Christmas destination of […]
Coca-Cola has added some festive cheer to its 1.75 litre bottles in the UK with a new limited edition bow design, allowing consumers to transform the bottles’ wraparound labels into neat decorative bows. Consumers can peel away the bottle label to reveal a tab that, when pulled, forces the label to contract and form a […]
As Fi Europe swings open its doors in Paris (1st-3rd December 2015), new research unveiled by Mintel at the food ingredient event reveals that the majority of consumers in key European markets are cutting back on their consumption of sugar. Mintel research finds that more than three in five Italian (64%), Spanish (63%) and Polish […]
This holiday season, viewers across America will see the familiar sight of a single palm tree decorated with colorful Christmas lights for the 25th consecutive year. The iconic Corona Extra holiday commercial, ‘O Tannenpalm,’ is the beer industry’s longest continually running TV spot and one of the longest-running holiday advertisements of all time. The 30-second […]
Godiva Chocolatier is delighted to help put consumers in the giving spirit this season by launching the “Hot Chocolate for a Cause” program benefitting children in need with Toys for Tots. Godiva will donate $1.00 to Toys for Tots for every Godiva Hot Chocolate beverage that is sold in their retail stores from Giving Tuesday, […]
On July 23, Oscar Mayer introduced the newest addition to its iconic Wienermobile fleet with the creation of the Wiener Rover, an all-terrain hot dog on heavy-duty wheels that delivers hot dogs to fans across the US. Now, just in time for the holidays, the folks at Oscar Mayer unveiled the Mini Wiener Rover – […]