Waitrose Agrees Buffet Deal With Eurostar

Waitrose Agrees Buffet Deal With Eurostar

Grocery chain Waitrose is making its first big foray into onboard catering with a deal to supply Eurostar buffet carriages. The supermarket chain will start supplying the cross-Channel rail service with sandwiches, ready meals, salads and drinks from Tuesday, also marking its first big move into northern Europe. The employee-owned grocer, part of the John […]

100 Years, 100 Wishes!

A birthday is an occasion to celebrate, a day to make special wishes come true. No brand knows this better than Wells Enterprises, Inc., makers of Blue Bunny ice cream. To commemorate it’s own special birthday, the ice cream maker has aligned with Make-A-Wish to ensure its 100th birthday wish comes true – that 100 […]

Sparkling ICE Named To IRI New Product Pacesetters Report

Sparkling ICE Named To IRI New Product Pacesetters Report

Sparkling ICE, part of the TalkingRain portfolio of beverages, has been named one of the top ten most successful food and beverage CPG brands of 2012 in the Information Resources, Inc. (IRI) 2012 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products. Nearly 1,900 new CPG brands […]

Blue Ice Vodka First Spirit To Carry Gluten Free Package Labeling

Blue Ice Vodka First Spirit To Carry Gluten Free Package Labeling

Blue Ice Vodka, an American potato vodka produced at Distilled Resources  in Rigby, Idaho, announces a benchmark achievement among the spirits industry, earning distinction as the first spirit brand in the country to feature a “Gluten Free” designation on the package label. A Certificate of Label Approval (COLA) approved by the Alcohol and Tobacco Tax […]

Budweiser Launches ‘Buddy Cup’ Campaign

Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]

Yorkshire Tea Works With BEcause On Experiential Activity For Latest Campaign

Yorkshire Tea Works With BEcause On Experiential Activity For Latest Campaign

Yorkshire Tea has staged an experiential activity event for press, bloggers and brand fans aboard the Orient Express. Organised by brand experience agency BEcause, ‘The Yorkshire Tea Train’ came as part of a wider promotional campaign for Yorkshire Tea, building on the celebratory tone of the brand’s latest TV ads. The event started in a […]

SoBe Invites Fans to Explore New Worlds of Flavor Across the Country

SoBe Invites Fans to Explore New Worlds of Flavor Across the Country

SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum. The Legends Entertainment District at Chase Field, Stum will create a series of interactive 3D street art installations inspired by the places that SoBe drink ingredients call home. From the South Pacific to […]

Pussy Ad Banned For Being ‘Sexually Explicit’

Pussy Ad Banned For Being ‘Sexually Explicit’

An ad for Pussy, the energy drink, has been banned for being “sexually explicit”, despite claiming complainants were “twisting the meaning of an innocent word”. The Advertising Standards Authority ruled that one poster which stated “Pussy” in the centre, above “The drink’s pure, it’s your mind that’s the problem” in smaller text, could not appear […]

Kit Kat: Free No-WiFi Zone

To help people ‘take a break’ from online connectivity, chocolate brand Kit Kat created a ‘Free No WiFi Zone’—a bench that blocks off WiFi signals. Created with the help of ad agency JWT Amsterdam, this outdoor advertising campaign by Kit Kat aims to ‘disconnect’ people from their emails, Facebook updates, hashtags and likes. Instead, people […]

Coke Zero Hypnotises Public In Latest Taste Experiment Ad

Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re […]