Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2014 World Beer Championships, announced the launch of their latest television commercial campaign starring legendary actor Sir Patrick Stewart. The witty national campaign highlights why Strongbow over ice is the “bestest” cider experience possible, so much that even […]
Heineken announced its making it easier than ever for U.S. fans to experience the passion of the UEFA Champions League (UCL), by offering a rare chance to get close with the ultimate prize through the UEFA Champions League Trophy Tour Presented by Heineken. Kicking off on March 19, the tour will give fans 21 and […]
Tesco is delisting Kingsmill bread, meaning shoppers will no longer be able to buy the product in-store or online from next week. The supermarket will continue to stock other Kingsmill products, such as crumpets, waffles and pancakes. According to the Grocer, Kingsmill owner Allied Bakeries will also keep supplying Tesco with Allinsen and Burgen bread. […]
Branston Chutney has unveiled the latest execution in its ‘Make it Special’ campaign supporting the launch of three new flavour variants (Mediterranean Tomato, Caramelised Onion and Orchard Fruit). First launched in 2013 ‘Make it Special’ champions ‘making’ and heroes who appreciate the love and care that goes into making something special to eat. The latest […]
Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience. Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you’ve […]
Cruz, La Martiniquaise’s leading Port brand, has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of Porto Cruz and to give a superior brand visibility. The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, […]
Mars International India, a wholly owned subsidiary of Mars, Incorporated, has announced it is on track with plans for its first chocolate factory in India. Last week it signed a Memorandum of Understanding (MOU) with the Maharashtra Government at the Vidhan Sabha in Mumbai – a significant step in deepening Mars International India’s presence and […]
International brand design agency, Design Bridge, has re-designed the Senseo brand, including new packaging which has just launched across Europe. Senseo, a coffee brand that stands for convenient coffee enjoyment, allows consumers to explore a broad range of coffee without all the fuss. Design Bridge redefined the brand personality with the client team unlocking its […]
Kids’ food brand Little Fingers is launching the first product in its range with packs designed by Sun Branding Solutions’ creative team in Bradford. The concept-to-shelf packaging specialist was appointed by Little Fingers in June 2014 to create its launch pack concept for its range of organic baby food. Sun Branding Solutions’ remit covered market […]
This art installation by premium Dutch lager, Grolsch, features 400 of its swing top bottles. Designed by street art collective Graffiti Life, the one-of-a-kind installation celebrates the 400th anniversary of the Dutch lager brand. The team hung 400 of Gorlsch’s iconic swing top bottles in 400 minutes, decorating them using various methods of street art […]