Arla Apetina Unveils New Look Created by Pi Global

Arla Apetina Unveils New Look Created by Pi Global

Feta-type cheese brand Arla Apetina has refreshed its brand packaging in a bid to entice new customers and keep the product, which has been around since the 1970s, relevant in the current market place. Designed by pi global the agency was briefed with creating a strongly branded Apetina range complete with a clear visual messaging. […]

For Type Lovers: Helvetica Beer

For Type Lovers: Helvetica Beer

Russian designer Sasha Kischenko has designed a wonderful concept packaging for a Swiss beer using the popular Helvetica typeface. Called ‘Helvetica Beer’, the number on the can indicates the alcohol percentage, while the color reflects the type of beer—lager or stout. Though it’s only a concept, design blog Design Taxi have a feeling that it’ll […]

Jack In The Box Launches Vine Campaign

Jack In The Box Launches Vine Campaign

Jack in the Box, one of the USA’s leading hamburger chains, today announced the launch of a new summer promotional campaign utilizing the mobile video platform Vine. Developed by their digital agency of record, Struck, the campaign consists of 101 videos showing Jack in the Box customers how to “Go Big,” a promotional theme reflected […]

Pasta Leader Barilla Introduces New Gluten Free Pasta Line

Pasta Leader Barilla Introduces New Gluten Free Pasta Line

The gluten-free industry is expected to reach $8 billion in 2013 as more people begin to adopt a gluten-free lifestyle. Pasta is one of the foods that is missed most amongst people who are living gluten-free, and yet the options for enjoying a gluten-free pasta meal fall short, with limited brands and varieties available on […]

A Spooky Vodka Bottle Design That Glows In The Dark

A Spooky Vodka Bottle Design That Glows In The Dark

Canadian design firm Hired Guns Creative has conceptualized a beautiful, yet spooky design for ‘Coven’—a brand of vodka from Arbutus Distillery. Inspired by witchcraft, the bottle label turns from pure white into an eerie ‘glow-in-the-dark’ green, featuring illustrations of witches when the lights are turned off. To complete the witchery theme, the bottle cap has […]

Pearlfisher Brands Allergy-Free Food Brand Ilumi

Pearlfisher Brands Allergy-Free Food Brand Ilumi

Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]

The World’s First Lab-Grown Burger Looks & Tastes Like Real Meat

Scientists have managed to grow cells from cows into strips of muscle, which were then combined into a patty, cooked and served up to food experts. This world’s first lab-grown burger is the brainchild of the Netherlands-based Professor Mark Post of Maastricht University, who said that while this is “a very good start”, it will […]