KFC Australia has launched its 2015/2016 cricket campaign with a TVC by Ogilvy Sydney, re-introducing the ‘Home Cricket Ground’ or ‘the HCG’ – the celebrated home where Aussies can be themselves and enjoy the nation’s favourite summer pastime, cricket. The campaign is an evolution of the 2014/15 campaign that saw ‘the HCG’ concept introduced to […]
Premier Foods has partnered with one of the most famous faces in baking after agreeing terms with The Great British Bake Off judge, Paul Hollywood, to create a range of home baking mixes. The line will include mixes for a plait loaf, Belgian chocolate brownies, cheese and rosemary scones, coconut and raisin flapjacks and a […]
MEDEA Vodka, the world’s only spirit with a customizable LED message band on the bottle, is now lighting up the aisles with its new Bluetooth technology-equipped bottles, which are hitting the shelves in new major retailers US-wide. The award-winning vodka is truly one-of-a-kind as it continues to reinvigorate the spirit world exemplifying the perfect balance […]
In kitchens across the country cheddar is a refrigerator staple, but according to new research from Mintel purchase of this traditional British cheese is crumbling. Indeed, in the three months to July 2015 82% of UK consumers had bought cheddar cheese, down from 87% in 2014. Just as purchase of this British favourite has fallen, […]
While the majority of the Black Friday frenzy has shoppers scrambling for discounts on electronics and clothing KitKat has cleverly weaved itself into the fold with a new ad which taps into the consumerism and exhaustive nature of the day. Created by J. Walter Thompson London, the new KitKat ad adopts one of the universal […]
In 2015, Coca-Cola’s Christmas will be marked by the creation of “Caravana Produções”, the imaginary production company that every year will invite screenwriters and film directors to create tales about a Christmas icon, the Illuminated Caravan. ‘Caravana Produções’ debuted with the short film “Uma Ponte para Noel” (A Bridge for Santa). The film screened yesterday […]
As temperatures drop, Vimto is rolling out its latest ‘Try Me Hot’ campaign for the second year running. Further to the initiative’s success last winter, the brand is introducing its limited edition pack design and in-store POS to encourage shoppers to try Vimto squash with hot water. The campaign will see Vimto promote its versatility […]
Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision of […]
Budweiser have just revealed their new holiday commercial, created by Anomaly, which is airing nationally in the United States from November 26, Thanksgiving Day. The ad was shot at the Anheuser-Busch Brewery in St. Louis and, of course, features the world-famous Budweiser Clydesdales. The spot, ‘Macro All the Way’ is a continuation of the ‘proudly macro’ strategy from […]
Tanqueray No. TEN is a super-premium gin from Diageo Reserve’s luxury portfolio of World Class spirits. Using a unique combination of botanicals, Tanqueray No. TEN is an ideal choice for a number of serves, including the classic martini. Its instantly recognisable bottle design celebrates the fresh whole citrus fruits that have always defined the spirit […]