General Mills is issuing a casting call for real rabbit versions of its 57 year-old Trix Rabbit mascot to communicate a real life commitment to removing artificial flavors and colors from artificial sources from its cereals. The online-only campaign, created by General Mill’s agency, McCann New York, includes a wonderfully fluffy video inviting all silly […]
New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign. The partnership is changing the conversation on chocolate milk as YUP! is positioning itself as a satisfying reward for young adults and teens, a break from their otherwise hectic […]
October 2015 sees Mentos launch its brand new 360º marketing and advertising campaign, ‘Who Says No to Mentos’; targeting shoppers UK-wide whilst driving footfall in convenience and impulse stores. The substantial national TV advertisements will run right through into December; fully integrated with outdoor, digital, social, PR and experiential activation. To further drive engagement with […]
Award-winning, naturopathic food brand Primrose’s Kitchen is launching its Healthy Breakfast Hamper once again, the perfect healthy alternative to traditional hampers this Christmas. The hamper is designed to offer the whole family a delicious and nutritional start to their day on Christmas morning with four breakfast cereals included. Primrose’s Kitchen offers unique and scrumptious flavour […]
Shopping in any supermarket on a busy Saturday can sometimes feel like a nightmare, but not as scary as this Tesco store that has been decked out with spooky surprises. Perhaps you might be interested in trying a little severed hand instead of your favourite meat cut? Or maybe you’d like to pick up a […]
The most popular adult Halloween costumes of 2015 are expected to be US presidential candidates, emojis and Star Wars characters. And the most popular beverage of the season may be a fang-tastic new Starbucks Frappuccino blended beverage. Starbucks launched its first Halloween Frappuccino in the United States and Canada with the green tea Franken Frappuccino in […]
Jarlsberg, the world renowned Norwegian cheese calls on foodies across Europe, North America and Australasia to imagine their most ‘impossible’ sandwich requests. The campaign, entitled, “Make a Sandwish” asks fans to submit their dish to jarlsberg.com/sandwish, where the top nine suggestions will be brought to life by celebrity chef, Ben Bayly. One lucky winner will […]
Wild Tiger Beverages is launching Wild Tiger Special Reserve Rum in the UK, a very unique offering which is a proud produce of India – The land of the Tiger. The brand had its trade launch in October at the UK Rum Experience week and has received recognition from rum aficionados and members of the […]
Lipton announced it broke the Guinness World Records title for the Largest iced tea as part of the iconic tea brand’s 125th anniversary celebration. Patrons at the Be More Tea Festival in North Charleston, South Carolina, will enjoy glasses of tea served from the 12.5-foot-tall pitcher used to break the record. It took 25 hours […]
To mark the release of the latest Bond film KitKat have launched a new ad campaign which plays on the ladies’ man image of the iconic spy while also using the brands famous catch phrase. KitKat have created a poster which lists every bond girl featured in the film series including Pussy Galore, Mary Goodnight […]