Following their successful release of beer-infused grooming products for men earlier this summer, consisting of body lotion, shampoo and conditioner, Carlsberg newly launches ‘Beer’d Beauty’, a shaving series made from real, freeze-dried Carlsberg premium pilsner. In support of the Movember movement that aims to raise awareness of men’s health issues, the 200ml-based shaving collection is […]
McDonald’s has instigated a collaboration with R/GA London to re-launch the fast food chain’s Happy Studio platform, available on iOS, Android and web. Comprising a collection of games and activities to support children’s development the platform has been completely re-imagined with a new concept, strategy, branding and development. Chris Williams, group creative director, R/GA London, […]
Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce that George Clooney — American actor, screenwriter, producer, director and activist — will extend his relationship with the company by becoming the new brand ambassador in the U.S. Beginning November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing […]
Oscar’s lounge and kitchen in Nottinghamshire is set to relaunch to celebrate the venue’s sumptuous new décor and exciting new private function space, the Garden Suite. The new-look bar and restaurant, which is nestled in the village of Calverton, will welcome guests on the 12 November to enjoy the venue’s recently refurbished gastro-bar and restaurant […]
Nude Brand Creation picked up three highly coveted awards at the Drinks International Travel Retail Awards held at the luxury Hotel Majestic in Cannes in the South of France this week. The design and branding consultancy was the overall winner of the Best New Packaging of a Drinks Brand for Havana Club Unión. It was […]
Candy brand KitKat is well-known for encouraging people to “have a break,” and these fun billboards really push the idea: they give massages. In Bogota, Colombia, J. Walter Thompson and Mindshare created bus shelters that served as “mini massage parlors.” When passersby leaned against them, they would activate motors inside the billboards that would give […]
Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign by IPG McCann. Playing himself, Jack Black is bringing a new twist to the campaign which will debut on 29th October. The new Nespresso advert playfully explores the concept of ‘What Else?‘, provoking viewers to consider […]
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “Whisky Confidential”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015. With its videos, LABEL 5 invites […]
Coors Light announced the availability of its new mobile game, Coors Light Super Refresh-Men, on iOS and Android. The 8-bit, brawler-style video game challenges legal-drinking-age players to save the Rockies and deliver ice-cold refreshing Coors Light in classic video game fashion for both novice and experienced gamers. Super Refresh-Men builds on the success of the […]
Runners get ready to rock – as Hard Rock’s Run Hard Rock Cafe 5/10K to benefit My Friend’s Place takes to the streets of Los Angeles for a third consecutive year. 2015’s race, takes place on Saturday, November 7, 2015, and will, for the first time, give runners the option of extending their run to […]