Delivery website Seamless has taken off across the country, on college campuses and in major cities—especially New York City, where people are always on the move and always hungry for some delivery. The brand’s most recent New York-based campaign from BBH plays up the city’s eating culture. “New York is such a unique place. It’s […]
Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in more than 50 countries and will reach nearly 270 million consumers around the world within the first weeks of launch. ‘Joy Will Take You Further’ is an evolution of the brand’s famous ‘Keep Walking’ campaign and represents a new perspective […]
In the film Ryder Cup legend Paul McGinley reveals how an injury, which caused him to lose out on a promising career in Gaelic football, turned out to be a blessing in disguise as it led him to conquer the golfing world instead. The last thing he’d thought he would be was a professional golfer. He […]
Kellogg’s has announced the launch of a nationwide competition to find the UK’s most obsessed Crunchy Nut fan. The winner will take the title of the ‘Utter Crunchy Nutter’ and win a year’s supply of the cereal. Celebrity comedienne and self-confessed Crunchy Nut fan Ellie Taylor is fronting the competition launched via the Crunchy Nut […]
As part of its ‘#MakeItHappy’ campaign, Coca-Cola installed an interactive billboard in a subway station in Stockholm. Dubbed ‘Coke-moji’, the digital ad used facial recognition technology to mimic commuters’ facial expressions and displayed them as emojis. People who stood in front of the billboard had their smiles and winks reflected back at them, brightening their […]
Oscar Mayer’s love for bacon has taken a romantic turn, as 360i unveiled Sizzl, an actual dating app built for people who dig on swine (which is to say, almost everybody). You download the app, specify your bacon preferences in a customizable profile, upload photos and start swiping your greasy digits through pics of local […]
Dramatic changes in demographics, lifestyles, and eating patterns are creating new opportunities for food and beverage packaging. Among the demographic mega-trends feeding into package development are changing population distribution, fewer married couples and more people living alone, smaller household size, and multi-generational households, according to market research publisher Packaged Facts in the report Food and […]
Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon Fuller hosted a star-studded private event for Haig Club Single Grain Scotch Whisky in Miami on September 15. The event marks the second in a series of extraordinary pop-up experiences in stylish cities around the globe where Diageo’s Haig Club […]
Jim Beam officially announces a new partnership with Snapchat, becoming the first whisky brand to leverage the app for marketing efforts. Beginning immediately, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the US through the […]
New Obi Probiotic Soda is on a mission to make healthy choices affordable and fun. Made from live, probiotic water kefir, organic juices and organic stevia, each 12-oz. bottle of Obi contains billions of beneficial probiotics and less than 20 calories with two to five grams of natural sugar, but tastes just like a delicious […]