Despite its success, Coca-Cola’s Share a Coke campaign did not encompass native names in many countries, especially in Latin America. The original campaign was especially welcomed in Peru, but due to the country’s diversity many couldn’t participate because of their native names. In response to that, McCann Lima created a voice recognition drinks dispenser that […]
Zomato has launched its Whitelabel Platform, a full suite of technologies for restaurants to run their business on the internet. The key feature on the platform is the ability for restaurants to launch custom-branded native mobile apps to help them connect with and engage their customers, and operate at internet scale. The food-tech segment has seen […]
KP Snacks is introducing an all-star range this Christmas encompassing new flavours, fun festive shapes and the return of KP Nuts’ best-selling caddies. With festive sales of crisps, nuts and snacks representing a staggering £600m each December, the company is aiming to tap into this opportunity and boost sales this year with its all-new line […]
With the eyes of the world turning to England for seven weeks of sporting history at the Rugby World Cup, Guinness launched a brand new campaign, celebrating stories of strength of character and integrity from the world of rugby. Rather than focus on physical attributes of what makes a rugby player, this campaign looks to […]
Quorn has announced that it will kick off a £500m auction of the business as it looks to build on its status as one of Britain’s biggest home-grown consumer brands. Advisers to Exponent, which has owned Quorn since 2011, will release detailed information about the company to prospective buyers next week. Private equity groups BC […]
Sumptuous style and lavish design were at the core of the Art Deco movement that flourished around the world in the 1920s. It was during that period that Sir Alexander Walker – grandson of John Walker – was appointed as a Knight Commander of the Order of the British Empire. The rich colours and bold […]
To celebrate its 300th anniversary, it was essential for the Martell House to celebrate its origins in Cognac, and in particular in the Château de Chanteloup, which has been refurbished for the event. Over 2,500 winegrowers, distillers and other partners from the Cognac region received their invitations from Martell employees, who delivered them personally to […]
Saka natural mineral water has enjoyed a substantial growth over the past few years, it has become a strong recognisable brand, positioning itself as a key player in the UK bottled water market. Not standing-still a new label has been launched and this label, effortlessly reflects the purity of Saka through its transparency. A splash […]
Diet Coke is trying to drum up excitement for the struggling soft drink by turning fan tweets into artwork displayed in unexpected places such as in magazines, on jewelry, and even on a mural in New York City. Called ‘ReTweets of Love’ and created by Droga5, the socially-driven campaign is meant to celebrate and surprise […]
True to its pioneering spirit and passion for innovation, Mumm is for the second time partnering with David Guetta. Sharing a passion for celebration that initially brought them together for the music video for David Guetta’s no.1 track Dangerous, Mumm’s next adventure with David Guetta brings us the first ever urban horse race. Maison Mumm […]