Under the Creative Direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi present their latest work for Andes beer. The piece was directed by Diego Núñez Irigoyen from Agosto production company. Andes gathered all the most attractive men in Mendoza for a huge Saturday casting that lasted all night. […]
The Coffee Bean & Tea Leaf—the oldest and largest privately-held specialty premium coffee and tea retailer in the United States—announces the appointment of John Fuller as the new President and Chief Executive Officer. Fuller most recently served as President and CEO of The Johnny Rockets Group, Inc., for the past five years. During his tenure […]
Going to the movies can now be a greater treat for the senses with ‘Edible Cinema’. The Soho House and Teatime Production collaboration allows audiences to see and “taste the film”, by having tasting menus that correspond to scenes in the movie. Each audience member is provided with a tray of numbered containers, which contains […]
Wednesday 2nd September saw McDonald’s launch its Great Tastes of the World promotion in the UK with a new multi-channel campaign, including TV from Leo Burnett. The food promotion, which hasn’t featured on the McDonald’s menu since 2013, consists of 5 burgers inspired by 5 different cuisines from around the world over the course of […]
Heineken announced a new partnership with experiential marketing platform, Gratafy, to give complimentary beers to consumers (21+) in key markets nationwide in the US via Facebook and Twitter. The campaign will connect fans in social settings through social media in Los Angeles, Chicago, San Francisco and Houston, by offering a free Heineken, Heineken Light or […]
Grey Goose vodka, known for celebrating the “World’s Best,” toasts to its longstanding US Open partnership with a premiere activation taking New York City by storm. For the first time during its partnership with the world-renowned tennis tournament, Grey Goose transforms Manhattan’s grid into a tennis court the size of the city, bringing the daytime […]
The Loire Valley is one of the most important wine regions in France and is home to some of the world’s best wines. To show off a number of the region’s favourite drops, wine expert and writer Tom Canavan recently hosted a wine tasting event. Guests were given the chance to sample six unique wines […]
Mr Kipling has teamed with design agency BrandOpus, to introduce a new look across its cake range. The Premier Food-owned brand has launched three new cake products all featuring the revamped design, with the rest of its cake and biscuit products set to be overhauled in the coming months. The design features a hand written […]
The husband-and-wife team behind online magazine The City Lane is launching the first Nutella pop-up store in Melbourne, Australia. Held at The Alehouse Project in Brunswick East, the pop-up will feature Nutella “bento boxes” containing a Nutella peanut-butter S’more, a Nutella salted-caramel chocolate truffle and a Nutella and maple tart with smoked hickory Italian meringue. […]
Ever since Blink director Nick Ball was a little kid he wanted to direct a Pot Noodle ad. And with focus and determination, he’s finally made it. The tale he tells is of another determined young man who didn’t want the fuss of cooking to get in the way of his ambitions. That’s why he […]