World famous cookie company, Oreo, has officially unveiled the newest version of their beloved snack, called ‘Oreo Thins’. This new cookie feature a reduced calorie count and will be available in three permanent flavours, alongside an appetizing line-up of limited edition flavours. While the Oreo Thins are said to pack 140 calories for a serving […]
In a bid to raise brand awareness and drive consumer demand, Saka water has launched a nationwide campaign in the UK, which sees 1200 buses branded with Saka’s new design. These buses are based in the densely populated cities of London, Birmingham, Manchester, Bradford and Leeds. Saka will also be splashed across billboards in prominent […]
Coca-Cola has launched a new initiative called ‘Remove Labels This Ramadan’, specially for this period of fasting observed by Muslims worldwide. The limited edition ‘No Labels’ cans, brought to life with the help of Dubai-based agency FP7, sport a sleek façade with the brand’s iconic colors sans the traditional Coca-Cola trademark. This project is part […]
This year, Robinsons will celebrate 80 years of partnership with the greatest tennis tournament on earth; Wimbledon. Not satisfied with quenching the thirst of the lucky few in the stadium, or the die hard fans there rain or shine on Henman Hill – Robinsons wanted to get everyone across Britain involved in a campaign that […]
Mondelez has invested £10m in a new campaign for its Ritz cracker brand as the FMCG giant looks to gain a foothold in the crisp market. A TV ad, created by Mother, will look to raise awareness of the new Ritz Crisp & Thin product and is based around the theme ‘Putting on the Ritz’ […]
Burger King restaurants in Brazil launched a new integrated campaign to promote the new Big King sandwich. An online film, featuring five Big Mac fanatics from around the world, debuts on the brand’s YouTube channel. The film documents an unprecedented chance and challenge to some of the world’s biggest burger fans, to change allegiance from […]
To celebrate the launch of its newest flavour, limited-edition Doritos Jacked 3D Bacon Cheddar Ranch snacks, the Doritos brand is rolling out exclusive, 3D video content as part of the Doritos brand’s first, mobile-only campaign. This summer the brand is taking the video experience on your smartphone to epic new levels, turning the unique, 3D […]
Arla-owned Danish chocolate milk brand, Cocio, is getting the product into consumer’s hands this summer with its nationwide city centre sampling tour kicking off this weekend in London. Throughout a two month, 60-date experiential campaign Cocio will visit up to 20 UK cities with the aim of growing awareness for the brand and encouraging trial […]
For more than 150 years, CAMUS has nurtured a lasting bond with the Borderies, the smallest and rarest cru in the Cognac AOC. This bond – strengthened by the gradual acquisition of plots by each of the five generations of the Family – has succeeded in making the House of CAMUS one of the largest […]
With rising health awareness and concern about binge drinking driving sales of low and non-ABV beers among consumers, it seems counter-intuitive that innovation in strongly alcoholic beers should be rising. But new research from Mintel has found that almost one in four (23%) beers launched globally in 2014 and 25% in 2013 had an ABV […]