Halloween is the time of year where masks are worn and people enter new worlds of discovery – and Dos Equis is here to heighten those senses even further by helping fans explore their more interesting side. Dos Equis launched the brand’s 2014 Masquerade program with incredible parties, virtual reality experiences, a national contest and […]
The Coffee Bean & Tea Leaf is celebrating National Coffee Day with up to 15,000 commuters at Southern California’s most heavily traveled transit hub, Union Station. Born and brewed in Southern California since 1963, the specialty coffee and tea retailer teamed with Metrolink to take over Union Station with mystery offers for commuters, the first-ever The […]
To herald the roll-out of its new hot dog, Greggs went to the spiritual home of the snack, New York, to see what the city’s notoriously picky residents thought of the bakery chain’s new product. Greggs armed itself with several hundred hot dogs and fresh rolls and took a tour of the Big Apple’s most […]
Tabasco is launching a ‘Brunch’ campaign encouraging London commuters to use the famous pepper sauce as a key recipe ingredient at weekend morning meals. The campaign uses media bought and planned by Maxus UK. The Tabasco ‘Brunch’ campaign kicked off on September 25 and runs for two weeks. It includes a partnership with food blogger […]
Britvic, one of the leading soft drinks companies in Europe, announces the launch of a Robinsons Fruit Shoot No Added Sugar flavour, Strawbrainy, a new flavour developed exclusively for the U.S. market. The global kids’ brand introduces the flavour with playfully spooky, kid-friendly limited-edition packaging, along with themed activities on the brand’s Facebook page, to […]
The Brewers Association (BA), the not-for-profit trade association that represents the majority of U.S. breweries, were among the first to register .beer web addresses under the new Internet top-level domain .beer, when it became available to the general public on September 25, 2014. The launch of .beer by registry operator Minds + Machines is part […]
Grant’s Whisky has launched ‘#IOU’, a global campaign designed to move the brand away from its conventional product-led communications to video ads targeted at millenials. The #IOU campaign has kicked off with a short film distributed exclusively online in the form of PR and social media buys and event activations which will run until 2015. The […]
McCann Paris has created a worldwide campaign in partnership with Nestlé Cereals brand ‘FITNESS’, to inspire and unite women in the fight against breast cancer, by driving global awareness around the importance of breast self-examinations. FITNESS, a breakfast cereal, is committed to encouraging healthy routines in all aspects of women’s lives. This month, they ignite […]
Artem physical special effects company, has created a wearable Fred the Homepride man suit to feature in a new generation of Homepride commercials, commissioned by McCann London. The team who brought Halo’s Master Chief and Titanfall’s pilots to life have constructed a giant suit to be worn by a puppeteer in the latest run of […]
Several brands have responded to Apple’s #Bendgate scandal, but so far, Kit Kat seems to be leading with arguably the best response with this tweet, which has garnered 6,400 retweets and counting. Kit Kat posted a photo of their famous chocolate-covered wafer biscuit snapping neatly in two, with a simple caption that reads “We don’t […]