Baileys Coffee Creamers Brings Pumpkin Spice Back by Popular Demand

Baileys Coffee Creamers Brings Pumpkin Spice Back by Popular Demand

Baileys Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, announced the results of a new national consumer survey showing Americans continue to crave pumpkin spice. Of the nearly 4 in 5 U.S. adults who have tried pumpkin spice, over three-quarters (77%) of them like it, especially young female adults (84%). The survey results support […]

Mrs. Fields Launches “Mrs. Fields Moments” to Bring Loved Ones Together

Mrs. Fields Launches “Mrs. Fields Moments” to Bring Loved Ones Together

Mrs. Fields Famous Brands (“Mrs. Fields”) and Interbake Foods (the company responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America) kicked off “Mrs. Fields Moments,” a national campaign in the U.S.A, inspiring busy cookie lovers to slow down and enjoy a cookie moment with loved ones. […]

Mini Babybel Singles Out Convenience Sector With New Format

Mini Babybel Singles Out Convenience Sector With New Format

Bel UK is tapping into the fast-growing food-to-go market this autumn with the launch of Mini Babybel Single – an individually wrapped and barcoded portion of the cheese snack in shelf-ready packaging, set to boost sandwich fixture sales for retailers. With more than 50% of Mini Babybel consumption already coming from lunch out of the […]

Heineken Rejects Takeover Offer From SABMiller

Heineken Rejects Takeover Offer From SABMiller

Dutch brewer Heineken said on Sunday it was approached by larger rival SABMiller about a potential takeover but that its controlling shareholder intended to keep the company independent. The maker of Heineken and Amstel beers said it consulted with its majority shareholder and concluded that SABMiller’s proposal was “non-actionable”. “The Heineken family has informed SABMiller, […]

LIFE Teams Coors Light & Lastminute.com for Major On-trade Push

LIFE Teams Coors Light & Lastminute.com for Major On-trade Push

Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait. Coors Light has linked with Lastminute.com to offer amazing instant win experience prizes including indoor snowboarding, tandem bungee jumping, ice climbing and indoor skydiving. With […]

Dunkin’ Donuts India Long-Term Expansion On Track

Dunkin’ Donuts India Long-Term Expansion On Track

Dunkin’ Donuts, one of the world’s leading baked goods and coffee chains, is continuing its rapid development across India with its master franchisee, Jubilant FoodWorks, where it’s on track to meet its previously announced development target of 500 Dunkin’ Donuts restaurants over the long-term. Since signing its master franchise agreement with Jubilant FoodWorks in 2011, […]

The ‘World’s Smartest Pizza Box’ Turns Into Plates & A Left-Over Container

The ‘World’s Smartest Pizza Box’ Turns Into Plates & A Left-Over Container

Lifestyle website Inhabitat recently introduced us to “the world’s smartest pizza box”—the “GreenBox” is an “eco-friendly, easy-to-use, transforming design” that improves upon the conventional, inefficient pizza box. Designed by the late William Walsh after a series of experimentation, the GreenBox is a patented design that is made of 100% recycled materials—it is now available in […]

PepsiCo Launches Anti-Bullying Campaign “Purple On!”

PepsiCo Launches Anti-Bullying Campaign “Purple On!”

PepsiCo announced a “Purple On!” campaign against bullying. The campaign supports GLAAD’s annual Spirit Day on October 16, which inspires millions of Americans to wear purple to take a united stand against bullying and show support for lesbian, gay, bisexual and transgender (LGBT) youth. PepsiCo is the official food and beverage sponsor for Spirit Day. […]