Aesop Agency, the brand storytellers, have created their first campaign for MOMA – the healthy breakfast brand – since winning the business earlier in the year following a competitive pitch. The campaign marks the launch of MOMA’s new Bircher Muesli range. The three executions – which include the endline ‘Start Your Day Awesome’ – are […]
Green Giant and Universal Studios announce a new partnership and multi-channel campaign ahead of the highly anticipated release of the new Minions film this summer. The partnership begins in early May and will include a UK radio campaign with Heart FM, comprehensive digital and social media support, as well as in-store activity and a Minion […]
Mars, Incorporated have been named The 2015 Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 16 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “At Mars, we believe in the power of creativity […]
Santa Maria Herbs & Spices relaunches its Extra Fine Selection into Tesco stores nationwide in the UK, from early May incorporating new blends from world cuisines: Moroccan Ras El Hanout, Peruvian Chilli & Lime, Jamaican Jerk and Japanese Teriyaki. One year after Santa Maria’s launch of its Extra Fine Selection grinders, Unique Blends and Chillies […]
One of the UK’s best-selling ridged crisp, McCoy’s, is unveiling a bold, modern new look across its entire range this summer. Distinctively designed by Mercieca, with a look that appeals to younger male consumers and has better shelf stand-out, the re-design is set to boost sales of the iconic crisp brand. McCoy’s is a hugely […]
On 11 April in St. Laurent, Quebec, unsuspecting customers visiting a Tim Hortons outlet were treated to an unusual and eerie spectacle. A man erupted in hysterical shouts after realizing that his girlfriend was hovering inches off her chair. The prank, not the first pulled by the Canadian coffee chain, was made possible with the […]
Ice cream brand Wall’s is on a mission to ‘melt away seriousness’. In order to fulfill this mission, creative agency DDB & Tribal Worldwide, Amsterdam created an ice cream truck that fits in the office elevators and corridors around the globe: The Office Ice Cream Truck, a tiny ice cream truck that sneaks into offices […]
Fuller’s has launched a social media campaign that offers Londoners a free pint of London Pride. The campaign, created by The Corner, will encourage Londoners to tweet @London_Pride at midday using the hashtag #TweetAt12. Those that do will receive a code for a free pint can be redeemed at Fuller’s pubs around the capital. Jane […]
Kopparberg is going edgy this summer, marking its £5m seasonal push with body art and tattoos to give the brand’s look more impact during the crucial trading period. The creative riffs on the fruit cider’s top summer variants, using their ingredients as the basis for specially designed tattoos that feature in the 18 Feet & […]
Ogilvy & Mather Hong Kong (Ogilvy) has officially launched its newest campaign, “Anyhour Happy Hour,” for Kronenbourg 1664. As part of the campaign, FevaWorks Solutions (Hong Kong) Limited created anyhour.com.hk, which allows people to take their work-life balance into their own hands and arrange a Happy Hour whenever they like, at any of the 60 […]