Mentos has been unveiled as an Official Sponsor of BT Sport Rugby Aid 2015 In Association with The Sun. The event in aid of charity Rugby For Heroes of which Mike Tindall MBE is Patron, sees celebrities and some of the greatest former professional rugby players battle it out in an England v Rest of […]
Mountain Dew and Doritos, the ultimate fuel for gamers, are once again teaming up with Activision Publishing for the latest installment in Call of Duty, Black Ops III, which hits shelves worldwide on November 6. For the first time, the ‘Fuel Up for Battle’ program will offer fans exclusive Double XP in the highly-anticipated Call […]
Global chain Domino’s has launched a site called Pizza School where users can browse around a virtual campus and watch instructional videos on how to make pizza. Created by CP+B, the site is Domino’s attempt to one up Pizza Hut, which has gotten a lot of attention lately because of its hot dog bites pizza. […]
The launch of innocent’s coconut water range in April has helped drive growth of the UK coconut water category as innocent drives incremental sales and takes market share. With consumers increasingly looking for delicious tasting, refreshing drinks with added health benefits, the UK coconut water market has seen significant growth, with Nielsen data reporting a […]
ButterflyCannon have developed the brand story and designed the brand identity and packaging for Hawthorn’s London Dry Gin, which has just launched in the US and UK. Hawthorn’s brand story is inspired by the CEO’s grandfather, who began distilling his own great tasting gin whilst serving in the British Navy. During his shore leave, he […]
Leo Burnett unveiled the second ad in the new McDonald’s ‘good times’ brand campaign. The campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good times’ is about the little things that make your day easier. It’s about a place where kids can […]
Buzzing with activity throughout the year, St Martin’s Courtyard is home to 150,000 honeybees. Safely tucked away on the rooftops of the courtyard, the three busy hives generating 10,000ml of honey each year have been pollenating for five years, flying three miles around central London on their daily commute. Collecting and sampling a mixture of […]
Mentos has teamed up with digital music service Spotify to launch Mentos Freshener; a brand new smart app designed to freshen up playlists. The digital and social partnership will run for six months and will be supported by competitions and advertising. To activate the fun and fresh campaign Mentos will be giving away £1,500 worth […]
Domino’s has launched free ‘Emoji Literacy Flashcards’ to help bring confused customers up to speed regarding this surge in use of emoji lingo. This move is a follow-up to the pizza chain’s previous promotion that enabled customers to order a pizza by simply texting or tweeting a pizza emoji. As a tie-in, Domino’s has launched […]
Bacardí rum announced the latest addition to the iconic brand’s flavoured rum family, Bacardí Tangerine. Now available nationwide in the US and with a new bottle design, Bacardí Tangerine, is infused with rich tangerine flavours to create a tangy and fresh taste, inspired by the brand’s Caribbean heritage. Bacardí rum created the flavoured rum category […]