May 28 saw the design and marketing industry come together to celebrate the winners of The 17th FAB Awards, the only competition to focus solely on the creativity of food and beverage brands around the globe. New studio on the block, Horse, was awarded a FAB and a FABulous Award for their Nongfu Spring mineral […]
Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]
Cubanisto, the rum flavoured beer from AB InBev, has added a new sleek can to its range, building on the brand’s premium and innovative offering within the market and capitalising on the resurgence of the can across on-trade. Featuring a disruptive design with the brand’s logo taking centre stage, the new 330ml can is lighter, […]
Mini Babybel, one of the UK’s cheese snack favourite, is back on TV screens with a brand new and highly-engaging advertising campaign. On air from the end of May, the new creative by Y&R Paris sees the brand unveil ‘The SuperCheese’ – a talking Mini Babybel superhero character that will strengthen the emotional connection with […]
Fresh pasta and pasta sauce experts Giovanni Rana is relaunching its existing Perfect with Pasta Sauce range with three new sauce variants and two updated SKUs, all rebranded under its existing Simply Italian and Italian Indulgence fresh filled pasta ranges. Launching this month, there are four products in the Simply Italian Sauce range and two […]
In a year where Coca-Cola is celebrating the centennial of its iconic Contour Bottle, the brand highlights another iconic aspect of it’s own: the familiar sound of a freshly poured Coke over ice – using the perfection of Dolby sound to do it justice. This historic partnership, with the collaboration of J.Walter Thompson (JWT) Brazil, […]
Fried chicken giant KFC has resurrected Colonel Sanders for its latest TV ad in the US. It is the first time the Kentucky Fried Chicken founder will feature in the fast food brand’s advertising for two decades, marking a step change in brand communications. The ad, titled “the state of Kentucky Fried Chicken address,” features […]
Just in time for Memorial Day weekend and the impending Entourage movie opening on June 3, Johnnie Walker Scotch whisky – together with character Johnny Drama – has created a new animation to remind people to get home safe from their festivities. The 60 second video is part of the brand’s partnership with Entourage, the […]
Ogilvy & Mather Group Hong Kong has launched a product innovation campaign entitled “Pizza Hut Blockbuster Box” for Pizza Hut Hong Kong – a fresh, creative design concept which has been patented by Ogilvy. The one-of-a-kind, innovative packaging solution is available in four designs, based on romance, action, sci-fi and horror movie genres. Launched on […]
Pepsi is bringing excitement to its cola options with the launch of Pepsi Limon, a new flavoured cola made with just the right amount of authentic lime juice. Handcrafted and inspired by the preferences of Hispanic consumers, Pepsi Limon combines the distinct flavour of Pepsi with a hint of real lime juice resulting in a […]