Chipotle Continues to Innovate with Twitter & Facebook Mystery URL Promo

Chipotle Continues to Innovate with Twitter & Facebook Mystery URL Promo

Mexican food chain Chipotle UK has promised to give away 14,000 burritos over the course of seven days in August, in a promotion driven by Facebook and Twitter. The restaurant chain has become renowned for its innovative approach to marketing, having gained global recognition at this year’s Cannes Lions for a short film highlighting the […]

Ignite Your Snack Sales With New McCoy’s Fire Pit Sizzlers

Ignite Your Snack Sales With New McCoy’s Fire Pit Sizzlers

The UK’s number one ridged crisp is bringing the authentic taste of the BBQ to snacks aisles this summer with the launch of its New McCoy’s Fire Pit Sizzlers – a new range of crisps that deliver a superior taste for the perfect male snack. McCoy’s Fire Pit Sizzlers consists of three mouth-watering new flavours […]

Soft Drinks Falling Flat? 25% Brits Drinking Less Than They Were Six Months Ago

Soft Drinks Falling Flat? 25% Brits Drinking Less Than They Were Six Months Ago

One in four consumers are drinking less Carbonated Soft Drinks (CSDs) than they were six months ago and half of those are doing so because they contain too much sugar, new research from Mintel reveals. Mintel’s research finds that a quarter (25%) of Brits are consuming less CSD’s than they were six months ago – […]

Shake-up Pimm’s O’clock With New Flavours

Shake-up Pimm’s O’clock With New Flavours

As the whirligig of summer shindigs gets into full swing, the clever folk at Pimm’s have created two new ways to enjoy Pimm’s o’clock with friends; the new Pimm’s & Ginger Ale and Pimm’s & Diet Lemonade pre-mix cans. These perfectly portable tipples, stocked in Tesco and Waitrose, blend the classic combination of Pimm’s No. […]

Aesop Dish up a Digital Hit for Tic Tac

Aesop Dish up a Digital Hit for Tic Tac

The digital campaign created by Aesop Agency to mark the launch of tic tac’s new flavour variant ‘Apple Burst’ has generated more than 1 million views on YouTube. The campaign, created by Aesop creative directors Matt Pam and Simon Hipwell and directed by Top Gear director Kit Lynch-Robinson, consists of six films of six different […]

Grolsch Lifts the Lid on Bluetooth Bottlecaps Providing Free Movies

Grolsch Lifts the Lid on Bluetooth Bottlecaps Providing Free Movies

Grolsch beer has launched a digital initiative called the ‘Movie Unlocker’, which provides free movies for customers who link bottles to their smartphones using cap-mounted bluetooth in a scheme designed by Russian app developer Heads and Hands. Using a Bluetooth beacon in the bottlecap activated when tapped against a mobile device Grolsch has advanced its […]