Creative marketing agency, RPM, were reappointed by Cadbury to enhance the brand’s annual Easter Egg Trails experience, that was held nationwide in partnership with the National Trust and National Trust for Scotland. This marks the eighth year of the campaign and the second year that Cadbury has commissioned RPM to develop the event proposition and […]
Mars Drinks, a 100 percent workplace-dedicated segment of Mars, Incorporated, has entered an agreement with Taylors of Harrogate, to bring the Taylors premium coffee and tea varieties to offices throughout the United Kingdom. Taylors Yorkshire Tea and Rich Italian coffee are now available as part of Mars Drinks’ workplace beverage portfolio in addition to Flavia […]
BrandOpus has worked with long-term client Twinings to redesign their range of classic blends and Earl Greys, as the brand continues to win by engaging consumers with it’s premium teas for every day. In the UK and internationally, Twinings is synonymous with tea, launching popular favourites such as English Breakfast and Earl Grey tea which […]
innocent are entering the fizzy drinks business with their latest product launch. innocent bubbles are a lightly sparkling blend of fruit juice and spring water that will be found in two recipes, tropical and lemon, lime & apple, from April. Each can of innocent bubbles contains 1 portion of your recommended 5-a-day and less than […]
Carling launched a major new promotion, ‘Brighton or Barbados’, which offers 1,000 consumers the opportunity to spend their May Day bank holiday in either Brighton or Barbados. The campaign encourages consumers in the UK to make the most of their extended weekend, by entering the first come, first served promotion to book a two or […]
Tattoo artists, lumberjacks and ship captains may not seem like they have much in common…yet they all fall prey to a deliciously engaging Milky Way Bar. Mars Chocolate North America unveiled a new 15-second television spot as part of the “Sorry I Was Eating a Milky Way” campaign. The brand is returning to TV advertising for […]
Domino’s Pizza, is announcing yet another new digital ordering platform, just in time for college basketball’s final games. Customers and basketball fans alike can now enjoy ordering via their Samsung Smart TV. This innovation is a part of Domino’s AnyWare, a new suite of technology that gives customers the ability to place an order in more ways […]
Beer brand Carlsberg has created a multimillion outdoor and social campaign that claims Carlsberg Export tastes better than Stella Artois. It is he first standalone campaign for Export in a decade and has been designed to accentuate the pilsner’s “winning taste”. Carlsberg said the £14m campaign, called ‘Trust Your Taste Buds’, was formed on the back […]
As the nation prepares for a long weekend of Easter egg hunts and celebrations, new research from Mintel finds more than half (53%) of all Brits will be splashing out on chocolate gifts such as Easter Eggs and chocolate boxes this year. And across the UK, those in the North and Scotland are set to […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands, its subsidiary, Louisville Distilling Co., and its Angel’s Envy brand. This deal marks the Company’s entry into the bourbon category of the North American whiskey sector. “We have […]